If the campaign includes Swedish-language sites, the material displayed on them should preferably be created in Swedish. It is possible to obtain a free translation service through Kärkimedia.
The material intended for translation should be sent via email (not in pdf format)
- Hufvudstadsbladet: annons@hbl.fi.
- Vasabladet: sales@vasabladet.fi
- Österbottens Tidning: sales@ot.fi.
The material will be translated and sent back to the client via email. It is advisable to allocate 2-3 days for the translation work.
Native advertising is possible in 24 digital newspapers:
Aamulehti, Aamuposti, Etelä-Saimaa, Etelä-Suomen Sanomat, Forssan Lehti, Helsingin Sanomat, Hämeen Sanomat, Itä-Häme, Itä-Savo, Kainuun Sanomat, Kaleva, Karjalainen, Keskipohjanmaa, Keskisuomalainen, Keski-Uusimaa, Kouvolan Sanomat, Kymen Sanomat, Lapin Kansa, Länsi-Savo, Länsi-Uusimaa, Maaseudun Tulevaisuus, Satakunnan Kansa Länsi-Suomi, Savon Sanomat, Uusimaa
The client does not need to format the material, as we will do it into the ready-made template.
Texts
- Headline: Max 80 characters
- Intro: Max 180 characters
- Body text: No restrictions – remember, longer is not always better!
- Stylistic devices can include headlines, lists, quotes, and links.
- Text material can be delivered in word or txt format.
Images and videos
- Main image: aspect ratio 16:9, min. 1920 x 1080 px
- Other possible images: Portrait or landscape, width min. 1300 px, maximum 5 images
- File formats: only JPG
- Caption: Maximum character count 200.
- As part of the caption, it is good to mention the image credits at the end, e.g. Photo: Photographer’s name or if it is a stock image, e.g. Photo: Shutterstock
- Indicate in the body text where you want each image:
- Example: Image – filename.jpg
- Videos can be embedded by linking from e.g. YouTube or Vimeo.
We will report the native ads in the digital newspaper with article impressions, clicks, and CTR, as well as the average reading time of the article.
Delivery of materials
Material delivery 2 business days before the campaign starts.
The material is delivered via the material link sent after the reservation.
If there are any issues with the delivery of the material via the upload link, please contact us via email: aineistotuki@karkimedia.fi, tel. 075 757 8555.
A multi-page ad is possible in 24 digital newspapers:
Aamulehti, Aamuposti, Etelä-Saimaa, Etelä-Suomen Sanomat, Forssan Lehti, Helsingin Sanomat, Hämeen Sanomat, Itä-Häme, Itä-Savo, Kainuun Sanomat, Kaleva, Karjalainen, Keskipohjanmaa, Keskisuomalainen, Keski-Uusimaa, Kouvolan Sanomat, Kymen Sanomat, Lapin Kansa, Länsi-Savo, Länsi-Uusimaa, Maaseudun Tulevaisuus, Satakunnan Kansa Länsi-Suomi, Savon Sanomat, Uusimaa
A multi-page ad consists of several ad views that can be navigated forward by either swiping vertically or by pressing arrow buttons.
Each ad view will include a button that directs to the campaign site.
The materials will be created as responsive rich media content functioning in both portrait and landscape orientations.
Material requirements:
- 2 – 16-page PDF file, saved page by page in portrait orientation
- Link to the campaign site
OR
- 2 – 16 high-quality jpg images in portrait orientation, image height 2008 px, width max. 1536 px
- Link to the campaign site
For the multi-page ad, we will report the ad impressions, clicks, and CTR.
Delivery of materials
Materials must be delivered 2 business days before the campaign starts.
The materials will be delivered via the material link sent after the reservation.
If there are any issues with the delivery of materials through the upload link, please contact us via email: aineistotuki@karkimedia.fi, tel. 075 757 8555.
Please note that different digital newspapers have different material guidelines.
Aamulehti, Aamuposti, Etelä-Saimaa, Etelä-Suomen Sanomat, Forssan Lehti, Helsingin Sanomat, Hufvudstadsbladet, Hämeen Sanomat, Ilkka-Pohjalainen, Itä-Häme, Itä-Savo, Kainuun Sanomat, Kaleva, Karjalainen, Keskipohjanmaa, Keskisuomalainen, Keski-Uusimaa, Kouvolan Sanomat, Kymen Sanomat, Lapin Kansa, Länsi-Savo, Länsi-Uusimaa, Länsi-Suomi, Maaseudun Tulevaisuus, Satakunnan Kansa, Savon Sanomat, Syd-Österbotten, Uusimaa, Vasabladet and Österbottens Tidning:
Both portrait and landscape formats are required for the material.
- Portrait orientation: W1536 x H2008 px (retina)
- Landscape orientation: W2048 x H1496 px (retina)
- Ad format only jpg or png.
- No tag or html5 materials.
- A link area the size of the entire image area will be automatically added to the material.
- The combined maximum file size for portrait and landscape images is 5 MB. The maximum file size for a single image is 3 MB.
- Image material automatically scales to different screen sizes on Android. Black margins will be automatically added to the edges if the device’s screen has a different aspect ratio.
Salon Seudun Sanomat, Turun Sanomat and Åbo Underrättelser:
Only portrait format is required for the material.
- Portrait orientation W768 x H960 px
- Ad format only jpg or png.
- No tag or html5 materials.
- Image + link to the advertiser’s desired website.
- File size max 200 kb.
Delivery of materials
Material delivery 2 business days before the start of the campaign.
The material is delivered via the material link sent after the reservation.
If there are issues with the delivery of the material via the upload link, please contact us by email: aineistotuki@karkimedia.fi, tel. 075 757 8555.