Floating products
With Kärkimedia’s floating ad products, you can choose the time period during which your ad will be published. When the exact publication date isn’t critical, these floating options offer a cost-effective way to run your campaign.
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Kärkimedia brings together 32 of Finland’s most trusted and widely read local and regional newspapers. This powerful media network offers advertisers exceptional reach, both locally and nationwide, ensuring your message connects effectively with audiences across the country.
72 %
In Kärkimedia newspapers, printed advertising achieves an average attention score of 72%. This high figure highlights the strong visibility and impact of ads in print— proving that readers not only notice newspaper advertising, but also engage with it meaningfully.
1 minute
That’s the average time spent reading a single page in Kärkimedia newspapers. The reading experience is focused and unhurried, making it an ideal moment for your ad to be seen and remembered. Concentrated reading habits mean more effective ad visibility.
Boost your visibility with Kärkimedia’s floating ads
Kärkimedia’s floating ad products offer a flexible and cost-effective way to reach Finnish readers at the right time. By choosing a 3-day or weekly floating ad, you define the time frame, and the newspaper selects the specific publication date. This allows you to target your campaign nationally or locally, for example, based on your store locations.
Available floating ad formats:
- 3-day floating ad
- Weekly floating ad
Some newspapers and ad formats are automatically multichannel (print + digital), meaning your ad gets repeated exposure in digital channels at no additional cost. Learn more about our automatically multichannel solutions here.
How to book a 3-day floating ad:
- Select a minimum of 3 newspapers for your campaign.
- Choose your ad size. Some newspapers are automatically multichannel, meaning full-page and half-page ads usually include digital visibility as well. See the multichannel options here.
- Choose your floating period and start date.
- The newspaper selects the publication date. For multichannel formats, the digital impressions are delivered during the floating period.
- Ad placement is typically within text content or the news/domestic section.
- Please note: There may be publication-specific variations in sections and placements.
- In Aamulehti and Helsingin Sanomat, the 3-day floating ad can be booked only for weekdays.
- One campaign per floating period.
Ad Sizes
How to book a Weekly Floating Ad:
- Select a minimum of 3 newspapers.
- Choose your ad size.
- Select the floating period and campaign start date.
- The newspaper selects the publication date within the floating window.
- The ad is placed within the text content or the news/domestic section.
- You can publish up to two ads during one floating period.
Ad Sizes
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