Sales terms for digital advertising

Kärkimedia invoices twice a week, consolidating all published orders up to that point into a single invoice.

Floating products are invoiced based on the start date of the floating period (on the next Kärkimedia billing day following the start date).

Value-added tax (VAT) is added as a separate item on the invoice and is deductible for advertisers subject to VAT.

Payment Terms:

• Payment period is 14 days net, calculated from the invoice date.
• For advertising and media agencies that have a functional and quality cooperation agreement and meet Kärkimedia’s creditworthiness criteria (IYN or direct guarantee to Kärkimedia), the payment terms are 14 days, –0.5% discount, or 30 days net.
• Kärkimedia reserves the right to modify the payment terms.

Late payment interest is 8%, in accordance with the Interest Act.

The advertiser and the orderer are jointly responsible for ensuring payment.

Any invoice complaints must be submitted within eight (8) days of the invoice date.

Payment Details:

Bank: Nordea
IBAN: FI21 2185 1800 1454 44
Payee: Kärkimedia Oy

Publisher Contact Information:

Kärkimedia Oy
Tammasaarenkatu 5, PO Box 1180, 00101 Helsinki
Phone: +358 75 757 8550
Business ID: FI1006523-8

Billing Address:

Kärkimedia Oy
PO Box 82822
00063 LASKUNET

E-invoicing Address:

• Company: Kärkimedia Oy
• OVT Code: 003710065238
• Operator: OpusCapita Solutions Oy
• Operator Code: E204503

Due to the nature of digital media, Kärkimedia reserves the right to place advertising from competing companies in the same section of its websites.

Because of the confidentiality of customer relationships and the limited availability of ad placements, Kärkimedia cannot provide advance information about competitors’ campaigns. In cases where overlapping campaigns occur, this does not entitle the advertiser to compensation.

Kärkimedia reserves the right to amend its sales terms at any time.

Kärkimedia’s digital campaigns are invoiced through Kärkimedia’s ordering system.

• Invoicing is carried out after the campaign, based on the actual number of ad impressions or according to another agreed pricing model.
• The accumulation of campaign impressions and clicks is monitored through the media outlets’ own ad management systems, which also serve as the basis for invoicing.
• If a campaign purchased on a CPM basis falls short by less than 5%, the shortfall will not be compensated, and 100% of the campaign price will be charged. In area-based campaigns, the 5% margin is calculated from the total number of impressions.
• For article video campaigns, only video views that have started will be invoiced.

Please note that the figures from the media’s advertising systems and the client’s own system may differ. This is completely normal, as different systems measure and report slightly different data.

There are differences in reporting depending on the purchasing method.

• Regional campaigns are reported per media, meaning impressions and clicks are shown with breakdowns by media outlet.
• Coverage campaigns are reported only at the campaign level – total impressions and clicks across the campaign (no media-specific breakdown).
• Contextual campaigns are also reported only at the campaign level – total impressions and clicks (not broken down by media).
• Article video campaigns include reporting on video impressions, video clicks, and view-through metrics (started / 25% / 50% / 75% / 100% viewed).

Campaign impressions and clicks are reported via the media companies’ own ad management systems.

Please note: The figures from the media’s ad management systems and the advertiser’s own system may differ. This is completely normal, as different systems measure and report slightly different metrics.

All materials must be submitted in accordance with the specified deadlines and instructions before the start of the campaign.

If the materials are delivered late, not according to the guidelines, technically faulty, or questionable in content, Kärkimedia cannot guarantee the campaign will start as scheduled.

Kärkimedia is not obligated to provide compensation or refunds for any losses resulting from materials that are delayed, non-functional, or delivered incorrectly.

If the material causes technical issues during the campaign on any of Kärkimedia’s platforms, Kärkimedia reserves the right to suspend the campaign.

Kärkimedia adheres to the Finnish Advertising Council’s good marketing practices, applicable legislation, and media-specific publication rules. The advertiser is fully responsible for the legality, appropriateness, and any potential damages related to the content of the advertisement.

Kärkimedia’s advertising rates are based on each newspaper’s current rate card. Kärkimedia reserves the right to define, modify, add, or remove advertising products from its offering, as well as adjust pricing accordingly. All product and pricing changes will be announced in advance, and they may also apply to existing bookings.

Increases in costs resulting from legislation, regulations, or actions by authorities (e.g. changes in VAT) will be reflected in prices from the effective date of the change, including already confirmed bookings.

Updates to sales terms and price lists are communicated via www.karkimedia.fi.

The distribution of ad impressions across websites depends on the chosen buying method and either follows the agreed media plan or is based on available ad inventory.

For device-independent solutions, ads are served within each media brand based on available inventory, across both desktop and mobile platforms, in accordance with the media-specific impression target. No device-specific impression guarantees are provided.

Article video ads are displayed between paragraphs in editorial articles and appear only within longer articles. The format is distributed across the network based on available inventory, and visibility in a specific publication cannot be guaranteed.

Area, Coverage, and Context campaigns always take precedence over programmatically purchased campaigns.

For Coverage and Context campaigns, we do not guarantee visibility in all participating websites. Ads are delivered across the network in available placements until the agreed impression volume is reached.

Kärkimedia provides guaranteed impression delivery for all sold impression-based campaigns, excluding programmatically purchased ones, for which no guaranteed number of impressions is offered.

Any reach estimates provided for specific products, such as the digital front page, are based on averages. Actual figures may vary and do not entitle the advertiser to compensation.

The accumulation of impressions is monitored through the advertising management systems of the respective media outlets.

A campaign ends when the ordered number of impressions is reached. If the impression volume is not reached within the agreed timeframe, the campaign may be extended. Alternatively, impressions can be transferred to a future campaign upon separate agreement. If the shortfall is less than 5%, no compensation will be issued.

For impression-based display campaigns, the start date and duration can be freely selected. An exception is Context campaigns, which require a minimum duration of 1 week.

• Digital Front Page campaigns are always one-day campaigns.
• Digital Full-Page and Half-Page campaigns are typically run within 1–3 days, unless otherwise agreed.
• Digital Edition campaigns are sold as fixed-duration packages of either 7 or 3 days.
  All digital edition campaigns must run within the same calendar week.

The campaign price is determined according to Kärkimedia’s current rate card, unless otherwise agreed between the parties.

• For standard display campaigns, the minimum price is €1,500 net.
• In impression-based campaigns, pricing is based on cost per thousand impressions (CPM).
• In display campaigns, rich media solutions (e.g. video or swipe features), technical targeting options, and frequency capping are included in the rate card pricing.
• For digital full-page and half-page campaigns, prices are based on pre-calculated packages, with each media having its own package price and included impression volume.
• For digital front page campaigns, each media has a fixed daily rate.
• Campaigns are eligible for media agency, direct, or customer discounts, as agreed upon.
• A 25.5% VAT is added to all prices.
• Kärkimedia reserves the right to change published prices.