Fixed date products

Kärkimedia’s Fixed date products let you tailor the timing and placement of your message precisely to your needs. You can publish your ad on a specific day, in selected newspapers, within the desired section and in the right size. This ensures accurate targeting and maximizes the chances that your message reaches the right audience at exactly the right moment.

Kärkimedia brings together 32 of Finland’s most trusted and widely read local and regional newspapers. This powerful media network offers advertisers exceptional reach, both locally and nationwide, ensuring your message connects effectively with audiences across the country.

In Kärkimedia newspapers, printed advertising achieves an average attention score of 72%. This high figure highlights the strong visibility and impact of ads in print— proving that readers not only notice newspaper advertising, but also engage with it meaningfully.

That’s the average time spent reading a single page in Kärkimedia newspapers. The reading experience is focused and unhurried, making it an ideal moment for your ad to be seen and remembered. Concentrated reading habits mean more effective ad visibility.

Fixed date advertising is the ideal solution when the publication date of your ad matters or when your message is tailored to match a specific day’s theme. This format allows you to time your campaign perfectly — for seasonal promotions, campaign days, or special events.

It also offers the opportunity to utilize premium placements, such as the front and back pages, enhancing the visibility and impact of your message. In addition, some newspapers and ad formats are automatically multichannel (print + digital), ensuring greater frequency and reach — offering digital exposure at the price of print.

Explore our automatically multichannel options here.

This is the ideal solution when the timing of your message matters or when you want to tailor your content to a specific day’s theme, such as Mother’s Day, Valentine’s Day, or your own campaign day.

Fixed date advertising is also the right choice when you want to use special placements, such as front or back pages, for increased visibility and impact.

Some newspapers and ad formats are automatically multichannel (print + digital), meaning your ad gets amplified visibility in digital channels – all at the price of a print ad. You can explore these automatically multichannel solutions here.

Below you will find examples of the most commonly used advertisement formats.

Ad sizes

Exclamation mark = not possible in all magazines

Price list Material guidelines

Front and back page ads are particularly well-suited for messages aiming to build brand awareness and generate broad attention. When your ad is placed on the front or back page, it gets noticed.

How to book a front or back page ad:
  • Choose the publication date
  • Select at least 3 newspapers
  • Choose your preferred ad size
  • Please note: Module sizes vary by newspaper
Price list Material guidelines

Fyra allows you to time and target your message precisely. Whether you want to introduce a wide product range or highlight key offers, Fyra provides a compelling, high-impact platform. Choose nationwide visibility or focus on your most important regions to boost your sales and maximize reach.

Why choose Fyra:
  • Drives action: leads readers to stores or websites
  • Stands out more effectively than direct mail
  • Reaches both print and digital replica edition readers
  • Attention value up to 90%
How to book Fyra:
  • Choose your publication date
  • Select at least 3 newspapers
  • A 4-page fixed-format insert: appears as a sequence of pages (cover – spread – back page)
  • Material is delivered as a single PDF file with four full pages (254×365 mm) in publishing order
  • Pricing includes ad space, distribution, and printing
  • Booking and material deadline: just 1 working day before publication
Price list Material guidelines

With Weekly Impact Bundle, you boost your campaign’s visibility and effectiveness within a short timeframe, ensuring stronger audience recall and impact.

How to book Weekly Impact Bundle:
  • Choose either four full pages OR four horizontal half-page ads
  • Ads must be published within seven days of the first publication date
  • This is a fixed-date product – all insertions must be booked at once
  • Receive a -40% package discount on all ads, in addition to your customer-specific and subscriber discounts
  • Minimum of 3 newspapers
  • Ads are placed within editorial content
  • Ad creatives may vary, but all ads must belong to the same campaign
  • Pricing is based on the weekday-specific gross rate
Price list Material guidelines
How to Book a Special Format Ad:
  • Choose your publication date
  • Select at least 3 newspapers
  • Choose the desired module size*
  • Placement is always within editorial content
Available Special Format Modules:
  • L-shape
  • U-shape
  • Edge Pair (Laitapari)
  • Full Page in the Middle of a Spread
  • Stairs (Portaat)
  • Tunnel (Tunneli)
  • Path (Polku)
  • Circle on Full Page
  • Circle across a Spread

* Module sizes vary by publication. Always confirm technical details with our sales team.

Price list

Ask more, I'm happy to help!

Kati Melart

Kati Melart

Brand Director
kati.melart@karkimedia.fi
050 341 3092

Customer service

Open on weekdays from 8:00 - 16:00 (EET)
Phone: 075 757 8550,
palvelupiste@karkimedia.fi

Visiting address

Tammasaarenkatu 5
(Santa Maria -building, 3. floor)
00180 Helsinki


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