Kärkimedia delivers unmatched national and local reach across Finland. Whether you’re aiming to build awareness or drive results, Kärkimedia connects you with engaged readers in a trusted news environment — from major cities to local communities.
Kärkimedia’s printed newspapers reach an impressive audience of 1.7 million readers in just one day. The demographic profile of these readers closely mirrors that of the entire 15+ population in Finland, making print an exceptionally effective medium for broad and balanced reach. Whether your goal is mass visibility or targeted impact, Kärkimedia’s print readership offers a solid foundation for successful advertising.
| News media | Web page | Market area | Printed newspaper daily reach | Printed newspaper weekly reach |
|---|---|---|---|---|
| Helsingin Sanomat | hs.fi | Helsinki Metropolitan Area | 596,400 | 1,034,200 |
| Maaseudun Tulevaisuus | mt.fi | Whole Finland | 230,700 | 336,200 |
| Aamulehti | aamulehti.fi | Tampere | 171,900 | 301,300 |
| Turun Sanomat | ts.fi | Turku | 129,700 | 213,300 |
| Ilkka-Pohjalainen | ilkkapohjalainen.fi | Seinäjoki–Vaasa | 100,200 | 153,300 |
| Satakunnan Kansa | satakunnankansa.fi | Pori–Rauma | 96,800 | 154,400 |
| Kaleva | kaleva.fi | Oulu | 96,100 | 158,000 |
| Keskisuomalainen | ksml.fi | Jyväskylä | 88,700 | 158,600 |
| Savon Sanomat | savonsanomat.fi | Kuopio–Varkaus–Iisalmi | 87,700 | 154,700 |
| Etelä-Suomen Sanomat | ess.fi | Lahti | 66,500 | 108,600 |
| Hufvudstadsbladet | hbl.fi | Helsinki Metropolitan Area | 64,300 | 109,200 |
| Lapin Kansa | lapinkansa.fi | Rovaniemi–Kemi–Tornio | 63,900 | 91,000 |
| Karjalainen | karjalainen.fi | Joensuu | 53,700 | 87,800 |
| Etelä-Saimaa | esaimaa.fi | Lappeenranta | 40,600 | 69,400 |
| Vasabladet | vasabladet.fi | Vaasa | 36,900 | 62,800 |
| Keskipohjanmaa | keskipohjanmaa.fi | Kokkola–Pietarsaari | 36,000 | 60,000 |
| Hämeen Sanomat | hameensanomat.fi | Hämeenlinna | 35,800 | 53,700 |
| Länsi-Savo | lansi-savo.fi | Mikkeli | 34,900 | 61,100 |
| Salon Seudun Sanomat | sss.fi | Salo | 33,500 | 51,500 |
| Kouvolan Sanomat | kouvolansanomat.fi | Kouvola | 32,500 | 50,200 |
| Österbottens Tidning | osterbottenstidning.fi | Kokkola–Pietarsaari | 30,400 | 43,700 |
| Kymen Sanomat | kymensanomat.fi | Kotka | 28,900 | 46,300 |
| Kainuun Sanomat | kainuunsanomat.fi | Kajaani | 28,300 | 50,000 |
| Aamuposti | aamuposti.fi | Hyvinkää–Riihimäki | 27,400 | 54,800 |
| Keski-Uusimaa | keski-uusimaa.fi | Tuusula–Kerava–Järvenpää | 26,400 | 50,000 |
| Uusimaa | uusimaa.fi | Porvoo–Loviisa | 24,100 | 55,200 |
| Länsi-Uusimaa | lansi-uusimaa.fi | Lohja | 23,200 | 51,800 |
| Itä-Savo | ita-savo.fi | Savonlinna | 22,900 | 42,700 |
| Forssan Lehti | forssanlehti.fi | Forssa | 18,100 | 27,400 |
| Åbo Underrättelsen | au.fi | Turku | 16,100 | 21,000 |
| Itä-Häme | itahame.fi | Lahti | 14,400 | 21,100 |
| Syd-Österbotten | sydin.fi | Vaasa | 10,400 | 11,700 |
| Kärkimedia | 1,815,400 | 2,567,800 |
Line chart. Data table with 51 rows and 3 columns follows.
| Population 15+ years | Printed newspaper, profile of weekly readers | |
|---|---|---|
| Woman | 51 | 52 |
| Man | 49 | 48 |
| 15-24 years | 13 | 9 |
| 25-34 years | 14 | 9 |
| 35-44 years | 14 | 10 |
| 45-54 years | 14 | 13 |
| 55-64 years | 15 | 17 |
| 65-74 years | 15 | 20 |
| 75+ years | 15 | 22 |
| Less than 35.000 euros | 25 | 24 |
| 35.001 - 50.000 euros | 18 | 20 |
| 50.001 - 85.000 euros | 21 | 22 |
| 85.001 - 100.000 euros | 8 | 8 |
| More than 100.000 euros | 12 | 12 |
| Family with children | 33 | 28 |
| One-person household | 28 | 28 |
| 2-person household | 38 | 43 |
| 3-person household | 14 | 13 |
| 4-person household | 12 | 10 |
| 5+ -person household | 7 | 6 |
| Apartment | 33 | 31 |
| Row house / semi-detached house | 17 | 17 |
| Detached house / separate house | 45 | 47 |
| Owner-occupied dwelling | 75 | 81 |
| Rental dwelling | 22 | 16 |
| Cottage or holiday home | 41 | 46 |
| One car | 46 | 47 |
| Several cars | 39 | 40 |
| No car | 15 | 13 |
| Pets in the household | 38 | 35 |
| Helsinki, Espoo, Kauniainen, Vantaa cities | 20 | 17 |
| Turku, Tampere, Oulu cities | 12 | 12 |
| Other over 30 000 inhabitant towns/municipalities | 33 | 34 |
| Less than 30 000 inhabitant towns | 17 | 18 |
| Rural district | 18 | 20 |
| In paid work, entrepreneur | 52 | 47 |
| Retired | 31 | 42 |
| Participates in workplace purchasing decisions | 24 | 23 |
| In an executive position | 5 | 5 |
| Senior official | 18 | 16 |
| Official | 11 | 10 |
| Worker | 8 | 7 |
| Entrepreneur | 5 | 6 |
| Retired | 31 | 42 |
| Schoolchild or student | 12 | 8 |
| Comprehensive/elementary school | 10 | 11 |
| Vocational school | 26 | 26 |
| High school/matriculation | 13 | 12 |
| University of applied sciences | 19 | 17 |
| University/higher education | 30 | 32 |
