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Cross-screen display advertising

Cross-screen display advertising ensures that your message is shown optimally across all devices — whether it’s a phone, tablet, or desktop. This format adapts seamlessly to various screen sizes and resolutions, delivering a user-friendly experience and maximizing your campaign’s effectiveness no matter how your audience chooses to engage.

Choose the purchasing method that best supports your campaign goals

Depending on your campaign objectives, you can choose between broad national reach, regionally targeted visibility, or contextual advertising aligned with relevant content.

1. COVERAGE – RON (Run-of-Network)

Coverage-based advertising utilizes Kärkimedia’s entire network inventory to deliver your message across Finland. Ads are displayed wherever audiences are most active, providing broad reach and cost-effective visibility throughout the country. This method is ideal when you want to maximize exposure without regional limitations.

2. AREA – Regional targeting (3 to 32 news sites)

Target your campaign to specific regions by selecting individual news sites within Kärkimedia’s network. Each site is the leading media outlet in its own area, making this an organic and effective way to reach local audiences. Regional targeting allows you to engage consumers through news media that is trusted and relevant in their daily lives.

3. CONTEXT – Content-based targeting

With contextual targeting, your ads are shown alongside editorial content categories that align with your brand or message. While context-based targeting is a traditional approach, modern technologies now make it more effective than ever. This method ensures that your message reaches readers when they are already engaged with related topics.

Private: Maxi Parade + Vertical Parade

The Maxi Parade is placed at the very top of Kärkimedia's websites, making it the highest-reaching ad format in the entire network. Thanks to its large dimensions, it offers room for impactful still images, videos, or rich media executions that command attention. The Mobile Vertical Parade is the largest ad format on mobile devices, taking over nearly the entire screen for maximum effect. This combination ensures both high visibility and attention value, delivering strong campaign performance across all devices.

Separate creatives are required for desktop and mobile.

Technical Specifications

Maxi Parade (Desktop)

Size: 980 × 552 px
Image file size limit: 200 KB
Initial load size limit: max 200 KB
Format: JPG, PNG, HTML5, third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed; click tracking may also be added to the destination URL

Vertical Parade (Mobile)

Size: 300 × 600 px
Image file size limit: 100 KB
Initial load size limit: max 200 KB
Format: JPG, PNG, HTML5, third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed; click tracking may also be added to the destination URL

Note: The Maxi Parade + Vertical Parade format is not available on Aamulehti, Helsingin Sanomat, or Satakunnan Kansa Länsi-Suomi.

Material Delivery

Materials must be submitted at least 2 business days before the campaign start date
Upload materials via the material link sent after reservation confirmation
For any issues with uploading, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555

Private: Parade + Vertical Parade

This cross-screen solution combines two of the most attention-grabbing formats in news media: the desktop parade and the mobile vertical parade. The desktop parade appears at the very top of our websites, making it the most prominent and wide-reaching ad placement in our network. Its large format enables not only striking static visuals but also impactful video or rich media executions. The mobile vertical parade is the largest ad format on mobile devices, occupying nearly the entire screen for maximum visibility. Together, this combination delivers outstanding reach and visibility, ensuring your campaign captures attention and drives results across devices.

Separate creatives are required for desktop and mobile.

Technical Specifications

Desktop Parade

Size: 980 × 400 px
File size limit: 200 KB (initial load max 200 KB)
Format: JPG, PNG, HTML5, or third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed. Click tracking can also be included in the destination URL.

Mobile Vertical Parade

Size: 300 × 600 px
File size limit: 100 KB (initial load max 200 KB)
Format: JPG, PNG, HTML5, or third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed. Click tracking can also be included in the destination URL.

Material Delivery

Materials must be submitted at least 2 business days before the campaign starts
Upload via the material link provided after the reservation is confirmed
If you experience issues with the upload link, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555

Private: Box

The box is a cost-effective and traditional advertising format. The box is also an easy choice in terms of content, as the format is the same across all devices. On desktop, the box is most often displayed on the right in a large billboard space, and on mobile, it appears between articles. The box is a small but impactful advertising space – when your message is clear and concise, the box enables an effective and engaging tactical campaign.

Format Specifications

Accepted formats: JPG, PNG, HTML5, third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed; click tracking can also be added to the destination URL
Note: HTML5 canvas-based animations may not perform reliably on iOS. We do not recommend using them if the campaign will appear in Kärkimedia’s iOS apps.

Ad Size

300 × 250 px
Image file size limit: 100 KB
Initial load size limit: max 200 KB

Note: The Box format is not available for Aamulehti, Helsingin Sanomat, and Satakunnan Kansa Länsi-Suomi.

Material Delivery

Materials must be submitted at least 2 business days before the campaign starts
Upload materials via the material link provided after reservation confirmation
For any issues with material delivery, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555

Private: Giant box

The Giant Box is an excellent choice when you want your ad to appear naturally within the flow of news content. It is typically displayed between articles or immediately after them, allowing for subtle but effective visibility. Thanks to its large surface area, the Giant Box supports not only static creatives but also eye-catching video or rich media formats. It is a highly cost-effective solution that enables you to reach a broad and diverse readership across news media environments.

Separate creatives are required for desktop and mobile.

Technical Specifications

Desktop

Size: 468 × 400 px
Image file size limit: 100 KB
Initial load size limit: max 200 KB
Formats: JPG, PNG, HTML5, third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed; click tracking may also be included in the redirect URL

Mobile

Size: 300 × 300 px
Image file size limit: 100 KB
Initial load size limit: max 200 KB
Formats: JPG, PNG, HTML5, third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed; click tracking may also be included in the redirect URL

Note: The Giant Box format is not available for the following sites: Aamulehti, Helsingin Sanomat, and Satakunnan Kansa Länsi-Suomi.

Material Delivery

Materials must be submitted at least 2 business days before the campaign starts
Upload materials via the link provided after reservation confirmation
If you experience issues with the upload link, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555

Private: Vertical parade

The Vertical Parade is a high-impact ad format that appears in premium positions on desktop (often locked in the right-hand large banner area) and between articles on mobile. Its locked positioning allows the ad to scroll with the user on desktop, maximizing viewability and attention value. This ensures that your message remains visible throughout the browsing experience and allows even longer, tactical messages to be clearly delivered.

Format Specifications

Accepted formats: JPG, PNG, HTML5, third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed; additional click tracking can be included in the destination URL
Note: Animations built with HTML5 canvas may not perform reliably on iOS. We do not recommend using them if the campaign will run in Kärkimedia’s iOS apps.

Ad Size

300 × 600 px
Image file size limit: 100 KB
Initial load size limit: max 200 KB

Material Delivery

Materials must be submitted at least 2 business days before the campaign starts
Upload via the material link provided after reservation confirmation
If you encounter any issues with the upload, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555

Private: Parade

The Parade is a visually striking, cross-screen ad format that offers broad reach across devices. It ensures your brand is seen throughout the day on multiple touchpoints, enhancing recall through repetition and strengthening brand awareness.

Separate creatives are required for desktop and mobile.

Technical Specifications

Desktop Parade

Size: 980 × 400 px
Max file size: 200 KB (initial load max 200 KB)
Format: JPG, PNG, HTML5, or third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed; click tracking can also be included in the destination URL

Mobile Parade

Size: 300 × 300 px
Max file size: 100 KB (initial load max 200 KB)
Format: JPG, PNG, HTML5, or third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed; click tracking can also be included in the destination URL
Note: HTML5 creatives can be either responsive or fixed at 300 × 300 px. The ad space scales to the width of the device.

Material Delivery

Submit materials at least 2 business days before the campaign starts
Upload via the material link provided after reservation confirmation
If you experience any issues with the upload, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555

Display advertising prices 2025

Ad Format	Coverage CPM	Area CPM	Context (coverage CPM +15%)
Parade	20 €	23€	23,00 €
Vertical Parade	16 €	18 €	18,40 €
Parade + Vertical Parade	22 €	25 €	25,30 €
Maxi Parade + Vertical Parade	24 €	30 €	–
Giant Box	12 €	13 €	–
Box	11 €	12 €	–
Article Video	24 €	–	27,60 €

Pricing Notes and Additional Fees

A €0.20 CPM Katse Attention Analytics Fee will be added to the price of all ad formats.
A Katse attention forecast for creatives before the campaign is available as an optional service at €12.50 per asset.
An optional Celtra service fee of €1.20 CPM applies if used.
All prices are subject to applicable VAT.
Ads are delivered cross-screen, ensuring visibility across all devices.
The following formats are not available on Aamulehti, Helsingin Sanomat, or Satakunnan Kansa Länsi-Suomi: Maxi Parade, Giant Box, and Box.
Client discounts and a 15% media agency discount apply to ad format prices.
No discounts apply to the Katse attention analytics or Celtra service fees.

Ask more, I'm happy to help!

Iiris Lehtola

Head of Digital Sales
iiris.lehtola@karkimedia.fi
045 352 8522

Cross-screen display advertising

Choose the purchasing method that best supports your campaign goals

1. COVERAGE – RON (Run-of-Network)

2. AREA – Regional targeting (3 to 32 news sites)

3. CONTEXT – Content-based targeting

Private: Maxi Parade + Vertical Parade

Technical Specifications

Maxi Parade (Desktop)

Vertical Parade (Mobile)

Material Delivery

Private: Parade + Vertical Parade

Technical Specifications

Desktop Parade

Mobile Vertical Parade

Material Delivery

Private: Box

Format Specifications

Ad Size

Material Delivery

Private: Giant box

Technical Specifications

Desktop

Mobile

Material Delivery

Private: Vertical parade

Format Specifications

Ad Size

Material Delivery

Private: Parade

Technical Specifications

Desktop Parade

Mobile Parade

Material Delivery

Display advertising prices 2025

Pricing Notes and Additional Fees

Ask more, I'm happy to help!

Iiris Lehtola

Service Point

Visitin address

Hae sivustolta