Brand Package
Kärkimedia’s Brand Package is a cost-effective option to repeat the message to ensure sufficient visibility.
You can find media-specific automatically multichannel solutions in the table below. Print reservations and prices for newspapers always include both print and digital. This applies to both deadline and floating advertisements. In floating advertisements, the promised digital contacts are delivered within the floating period. Floating campaigns use standard contact quantities. The advertiser provides both print material and digital material.
It is also possible to purchase ready-made packages for other Kärkimedia publications, which include a print advertisement as well as comprehensive visibility on the magazine’s digital channels see separately purchasable multichannel solutions.
Get more coverage and repetition for your message. For brand clients advertising in both print and digital, a study is included when the net price of the digital campaign is at least 8,000 €.
This is how you buy the Brand Package for digital:
- Select the campaign period.
- Select the media.
- Choose a suitable ad format: either a parade (980×400 px) or a box (300×250 px)
- Select a suitable number of displays from the available options.
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Digital campaign displays are run according to available inventory on both desktop and mobile.
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Applicable for both Area and Coverage campaigns. Does not apply to Target campaigns.
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Only media agency and/or direct client discounts are granted on the gross prices of the Brand Package. No other discounts.
- The digital package must be booked separately. It can also be purchased without a print campaign.
- The material must meet the requirements of the brand campaign.
With the Brand Package, you get consistent visibility with repetitions throughout the campaign period. Repetition discounts start from the very first advertisement and increase with the number of repetitions.
With the Brand Package, you reach a large audience and enable broad reach for your campaign. You can schedule your campaign and thus influence different parts of Finland at your desired time.
When you can utilize the Brand Package:
- The goal of the advertisements is to increase awareness and perception of the service or product.
- You want to launch, for example, a new product or service.
- Your advertising message is not tactical.
- The advertisement does not contain price information, address, or retailer information.
By including customized digital packages in the Brand Package, you get cost-effective additional contacts for your brand in digital channels. Print and digital campaigns must be booked separately.
For brand clients advertising in both print and digital, research is included as a bonus when the net price of the digital campaign is at least €8,000.
How to buy the Brand Package for print
- Select the publication date.
- Select at least 3 magazines for your campaign
- Discounts start from the very first advertising round and increase with repetitions.
- 1st round: 25%
- 2nd round: 35%
- 3rd round or more: 45%
- You can choose different products and placements according to your needs. Note magazine-specific exceptions for products.
- Advertisements always belong to the same campaign.
- In repetitions, the theme and visual appearance must be the same; the advertisement size may vary.
- The repetition round can include only some of the magazines from the first round.
- Variation rule means that 50% of the advertisement must be the same content, 50% can change.
- The campaign is generally published within 1 month.