News media in Finland
Newspaper media content, both print and digital, is actively followed in Finland. 3.8 million Finns read Kärkimedia newspapers, either print or digital, on a weekly basis.
Newspaper media in Finland
Using a media that is valued and liked by readers has a positive impact on the effectiveness of advertising. Newspaper advertising provides an effective means to reach large audiences, and advertisements are seen as a natural part of the content.
As the amount of time spent with different types of newspaper content increases, these audiences are exposed to advertisements repeatedly through various channels and the reach is increased. This means that the advertisements will get noticed more, and they will therefore be more effective in engaging consumers. The advertiser’s brand will be in safe hands as their advertisements will always appear alongside reliable news content. This is also where most readers prefer to consume advertising content.
Multi-channel newsmedia
3 Million
readers of the digital newsmedia weekly
2,7 Million
readers of printed newsmedia weekly
The role of newsmedia in Finland
The ad spend in Finland year 2024 was 1.302 Million euros. The role and importance of newsmedia as an advertising tool are particularly strong in Finland.
Kärkimedia’s weekly reach is remarkable
Finns have an active interest in both print and digital newspaper content.
The population (15+ years) in Finland is 4 291 000. Kärkimedia reaches 88% of the Finnish population every week. Every day, 3.1 million people in Finland read Kärkimedia newspapers in either print or digital format.
A media environment appreciated and liked by readers
A media environment that is appreciated and liked by readers has a positive impact on the effectiveness of advertising. Advertising in newspapers is effectively reached and advertisements are perceived as a natural part of the content.
As more time is spent on newspaper media, not only reach but also repetition through different channels increases. This also means that advertising is more visible and activates the consumer more effectively. The advertiser’s brand is always in a safe environment, surrounded by trusted news content, where it is readily received.
Newspapers and their digital channels are the most trusted media for Finns
77% of Finns consider newspapers to be the most reliable media. The very strong position of newspapers in reliability is significant because Finns consider reliability to be the most important characteristic of news media. Nine out of ten (87%) Finns think so. (IRO Tuhat suomalainen 2024)
Readership of newspapers, both print and digital, is very strong. The newspaper in their own locality is uniquely important and close to their readers. A local newspaper tells what’s happening in and around our area, near and far.
Newspapers hold a highly influential position in the Finnish media landscape and remain a powerful medium for advertising
In Finland, the role and importance of newspapers as an advertising medium is particularly strong. Newspapers account for 20% of total media advertising. This includes the share of print and digital advertising in the total newspaper advertising (Kantar year 2024).
Newspaper search
Kärkimedia includes 32 of the leading newspapers in their region – both print and digital.
