Kärkimedia delivers unmatched national and local reach across Finland. Whether you’re aiming to build awareness or drive results, Kärkimedia connects you with engaged readers in a trusted news environment — from major cities to local communities.
Kärkimedia’s printed newspapers reach an impressive audience of 1.8 million readers in just one day. The demographic profile of these readers closely mirrors that of the entire 15+ population in Finland, making print an exceptionally effective medium for broad and balanced reach. Whether your goal is mass visibility or targeted impact, Kärkimedia’s print readership offers a solid foundation for successful advertising.
| News media | Web page | Market area | Printed newspaper daily reach | Printed newspaper weekly reach |
|---|---|---|---|---|
| Helsingin Sanomat | hs.fi | Helsinki Metropolitan Area | 596,400 | 1,034,200 |
| Maaseudun Tulevaisuus | mt.fi | Whole Finland | 230,700 | 336,200 |
| Aamulehti | aamulehti.fi | Tampere | 171,900 | 301,300 |
| Turun Sanomat | ts.fi | Turku | 129,700 | 213,300 |
| Ilkka-Pohjalainen | ilkkapohjalainen.fi | Seinäjoki–Vaasa | 100,200 | 153,300 |
| Satakunnan Kansa | satakunnankansa.fi | Pori–Rauma | 96,800 | 154,400 |
| Kaleva | kaleva.fi | Oulu | 96,100 | 158,000 |
| Keskisuomalainen | ksml.fi | Jyväskylä | 88,700 | 158,600 |
| Savon Sanomat | savonsanomat.fi | Kuopio–Varkaus–Iisalmi | 87,700 | 154,700 |
| Etelä-Suomen Sanomat | ess.fi | Lahti | 66,500 | 108,600 |
| Hufvudstadsbladet | hbl.fi | Helsinki Metropolitan Area | 64,300 | 109,200 |
| Lapin Kansa | lapinkansa.fi | Rovaniemi–Kemi–Tornio | 63,900 | 91,000 |
| Karjalainen | karjalainen.fi | Joensuu | 53,700 | 87,800 |
| Etelä-Saimaa | esaimaa.fi | Lappeenranta | 40,600 | 69,400 |
| Vasabladet | vasabladet.fi | Vaasa | 36,900 | 62,800 |
| Keskipohjanmaa | keskipohjanmaa.fi | Kokkola–Pietarsaari | 36,000 | 60,000 |
| Hämeen Sanomat | hameensanomat.fi | Hämeenlinna | 35,800 | 57,500 |
| Länsi-Savo | lansi-savo.fi | Mikkeli | 34,900 | 61,100 |
| Salon Seudun Sanomat | sss.fi | Salo | 33,500 | 51,500 |
| Kouvolan Sanomat | kouvolansanomat.fi | Kouvola | 32,500 | 50,200 |
| Österbottens Tidning | osterbottenstidning.fi | Kokkola–Pietarsaari | 30,400 | 43,700 |
| Kymen Sanomat | kymensanomat.fi | Kotka | 28,900 | 46,300 |
| Kainuun Sanomat | kainuunsanomat.fi | Kajaani | 28,300 | 50,000 |
| Aamuposti | aamuposti.fi | Hyvinkää–Riihimäki | 27,400 | 54,800 |
| Keski-Uusimaa | keski-uusimaa.fi | Tuusula–Kerava–Järvenpää | 26,400 | 50,000 |
| Uusimaa | uusimaa.fi | Porvoo–Loviisa | 24,100 | 55,200 |
| Länsi-Uusimaa | lansi-uusimaa.fi | Lohja | 23,200 | 51,800 |
| Itä-Savo | ita-savo.fi | Savonlinna | 22,900 | 42,700 |
| Forssan Lehti | forssanlehti.fi | Forssa | 18,100 | 27,400 |
| Åbo Underrättelsen | au.fi | Turku | 16,100 | 21,000 |
| Itä-Häme | itahame.fi | Lahti | 14,400 | 21,100 |
| Syd-Österbotten | sydin.fi | Vaasa | 10,400 | 11,700 |
| Kärkimedia | 1,815,400 | 2,567,800 |
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| Kärkimedia printed magazines | Population 15+ years | |
|---|---|---|
| Woman | 52 | 52 |
| Man | 48 | 49 |
| Mother tongue: Finnish | 94 | 95 |
| Mother tongue: Swedish | 6 | 5 |
| 15–19 years | 5 | 6 |
| 20–29 years | 9 | 11 |
| 30–39 years | 11 | 13 |
| 40–49 years | 12 | 13 |
| 50–59 years | 15 | 15 |
| 60–69 years | 18 | 16 |
| 70+ years | 30 | |
| Under 35,000 euros | 28 | 28 |
| 35,001–50,000 | 21 | 20 |
| 50,001–85,000 | 21 | 21 |
| 85,001–100,000 | 8 | 8 |
| Over 100,000 euros | 9 | 9 |
| Comprehensive school / elementary school | 12 | 11 |
| Vocational school / vocational institute | 28 | 28 |
| High school / matriculation | 12 | 13 |
| University of applied sciences | 19 | 20 |
| University / higher education | 28 | 26 |
| 1-person household | 27 | 28 |
| 2-person household | 43 | 40 |
| 3-person household | 13 | 14 |
| 4-person household | 10 | 12 |
| 5+ person household | 7 | 7 |
| Apartment in an apartment building | 29 | 31 |
| Row house or semi-detached house | 15 | 15 |
| Detached house / separate house | 50 | 48 |
| One car | 47 | 45 |
| Two cars | 32 | 32 |
| Three or more cars | 10 | 10 |
| No car | 12 | 13 |
| Uses eyeglasses or contact lenses | 73 | 70 |
| Pets in the household | 39 | 40 |
| Cottage or holiday home | 45 | 42 |
| Family with children | 28 | 32 |
| In paid work, entrepreneur | 48 | 50 |
| Participates in workplace purchasing decisions | 23 | 25 |
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| Man | Woman |
|---|---|
| 48 | 52 |
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| 15–19 years | 20–29 years | 30–39 years | 40–49 years | 50–59 years | 60–69 years | 70+ years |
|---|---|---|---|---|---|---|
| 5 | 9 | 11 | 12 | 15 | 18 | 30 |
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| In paid work, entrepreneur | Participates in workplace purchasing decisions |
|---|---|
| 48 | 23 |
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| Under 35,000 euros | 35,001–50,000 | 50,001–85,000 | 85,001–100,000 | Over 100,000 euros |
|---|---|---|---|---|
| 28 | 21 | 21 | 8 | 9 |
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| Comprehensive school / elementary school | Vocational school / vocational institute | High school / matriculation | University of applied sciences | University / higher education |
|---|---|---|---|---|
| 12 | 28 | 12 | 19 | 28 |
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| 1-person household | 2-person household | 3-person household | 4-person household | 5+ person household |
|---|---|---|---|---|
| 27 | 43 | 13 | 10 | 7 |
Column chart. Data table with 3 rows and 2 columns follows.
| Apartment in an apartment building | Row house or semi-detached house | Detached house / separate house |
|---|---|---|
| 27 | 15 | 50 |
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| One car | Two cars | Three or more cars | No car |
|---|---|---|---|
| 47 | 32 | 10 | 12 |
Column chart. Data table with 4 rows and 2 columns follows.
| Family with children | Cottage or holiday home | Pets in the household | Uses eyeglasses or contact lenses |
|---|---|---|---|
| 28 | 45 | 39 | 73 |
