Advertising Targeting
If you wish, you can target your display campaign in the Kärkimedia network either by region or by context.
Area
Targeting different market areas is always organic in the Kärkimedia network, as each site in the network is the leading media in its own market area. When you want to target digital advertising to specific areas in Finland, it is enough to choose the newspaper media of those areas, and you will effectively reach the consumers in the area through media that is close and important to them.
Context
You can also target your campaign to a suitable content context for your brand and message when the campaign is run through Kärkimedia’s network. Contextual targeting is a rather traditional targeting method, but by utilizing modern technologies, it is definitely one of the most effective. In tourism advertising, contextual targeting was previously done by manually selecting travel-related sites, but nowadays, with the help of artificial intelligence and self-learning models, it is possible to automatically find the contexts, articles, and content that are desired.
Available contexts
(advertising categories):
- Economy
- Sports
- Culture
- Travel
- Food and drink
- Health and wellness
- Fashion and beauty
- Housing, home, and interior design
- Driving and traffic
The targeting surcharge is +15% of the ad space CPM price.
Example: Handelsbanken Private Banking ad targeted at those interested in financial matters.
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