Multichannel advertising formats

Large-format newspaper ads are often sold as part of a bundled multichannel package. For example, a front-page print ad is typically paired with a digital front page ad, a full-page print ad with a digital full page, and a half-page print ad with a digital half page. This approach ensures consistent visibility across both print and digital channels, maximizing reach and impact.

Boost your campaign’s impact with Kärkimedia’s multichannel advertising solutions. Currently, 22 newspapers in our network automatically include a digital component alongside the print ad — ensuring your message reaches audiences both on paper and online.

This digital extension should not be overlooked. In addition to print subscribers, newspaper websites attract loyal digital readers, often slightly younger and in active life stages, who are just as engaged with the brand. By reaching them as well, you significantly increase your total campaign reach in the region.

In our other media titles, multichannel solutions are available as an optional add-on.

  • See the ad sizes for automatically multichannel newspapers in 2025 HERE
  • See the material guidelines for multichannel formats HERE

Note: Katse attention analytics is not automatically included in multichannel packages.

In many cases, a newspaper front-page ad is paired with a digital front page, offering simultaneous visibility in both print and online channels. The digital front page appears on the same day as the printed newspaper and is displayed prominently on the newspaper’s website — ensuring high-impact visibility across all digital platforms.

As soon as a reader visits the site, the digital front page takes over the screen, making it unmissable. This format delivers the highest attention value among our digital display solutions and is an ideal choice when your goal is to create buzz, boost brand visibility, and drive action both online and in-store.

Automatically Multichannel in 14 media outlets:
  • Aamulehti
  • Helsingin Sanomat
  • Ilkka-Pohjalainen
  • Kainuun Sanomat
  • Kaleva
  • Keskipohjanmaa
  • Maaseudun Tulevaisuus
  • Salon Seudun Sanomat
  • Satakunnan Kansa Länsi-Suomi
  • Syd-Österbotten
  • Turun Sanomat
  • Vasabladet
  • Åbo Underrättelser
  • Österbottens Tidning

In the remaining 18 media titles, digital front page visibility is available as a separately purchasable package.
Please contact our sales team for more details.

 

View the digital media page material guidelines

In most cases, a full-page newspaper ad is paired with a digital full-page, offering strong visibility in both print and online. The digital version is published on the same day as the print ad and includes an agreed number of impressionson the newspaper’s website.

The digital full-page is a visually impactful format displayed in the homepage news feed and between articles, making it suitable for both branding and tactical campaigns. Its large format and strong attention value ensure your message stands out across platforms.

Automatically Multichannel in 22 media outlets:
  • Aamulehti
  • Etelä-Saimaa
  • Etelä-Suomen Sanomat
  • Helsingin Sanomat
  • Ilkka-Pohjalainen
  • Kainuun Sanomat
  • Kaleva
  • Keskipohjanmaa
  • Keskisuomalainen
  • Kouvolan Sanomat
  • Kymen Sanomat
  • Lapin Kansa
  • Maaseudun Tulevaisuus
  • Salon Seudun Sanomat
  • Satakunnan Kansa Länsi-Suomi
  • Savon Sanomat
  • Syd-Österbotten
  • Turun Sanomat
  • Vasabladet
  • Åbo Underrättelser
  • Österbottens Tidning

In the remaining 10 network media, digital full-page visibility is available as a separately purchasable package.
For more information, please contact our sales team.

View the digital brochure content guidelines

A half-page newspaper ad is often bundled with a digital half-page, providing coordinated visibility across both print and online platforms. The digital version is displayed on the same day as the print ad and includes a pre-agreed number of impressions on the selected media outlet’s website.

The digital half-page is a high-performing format that appears on the right-hand side of the homepage news feed as well as between articles, ensuring strong visibility within the reader’s natural browsing flow.

A half page is automatically multichannel in 14 media:
  • Aamulehti
  • Helsingin Sanomat
  • Ilkka-Pohjalainen
  • Kainuun Sanomat
  • Kaleva
  • Keskipohjanmaa
  • Lapin Kansa
  • Maaseudun Tulevaisuus
  • Salon Seudun Sanomat
  • Satakunnan Kansa Länsi-Suomi
  • Syd-Österbotten
  • Turun Sanomat
  • Vasabladet
  • Österbottens Tidning

In the remaining 18 media outlets within our network, digital half-page visibility is available as a separate package.
Please contact our sales team for more information.

View the digital half's material guidelines

Ask more, I'm happy to help!

Iiris Lehtola

Iiris Lehtola

Head of Digital Sales
iiris.lehtola@karkimedia.fi
045 352 8522

Service Point

open on weekdays from 8:00 - 16:00
Phone: 075 757 8550,
palvelupiste@karkimedia.fi

Visitin address

Tammasaarenkatu 5
(Santa Maria -talo, 3. krs)
00180 Helsinki


Hae sivustolta