Kärkimedia’s digital channels reach an impressive 3,1 million readers every week, covering a significant share of the Finnish population. With such broad national reach, our audience profile closely mirrors the overall population. Yet, when we look more closely, several distinct and valuable characteristics emerge among our digital readers.
Kärkimedia’s digital channels reach 71% of Finns, approximately 3,1 million people every week. This makes our network one of the most comprehensive and impactful advertising environments in Finland.
Our digital channels generate 200 million weekly ad impressions, creating countless high-quality meeting points between brands and consumers. This scale enables advertisers to reach large, diverse audiences with ease and efficiency.
Our network includes 32 domestic and locally influential news media, working together to deliver your message in a credible and familiar environment, where trust drives attention and impact.
FIAM (Finnish Internet Audience Measurement) is a transparent, comparable, and reliable measurement system used by all key online operators—including media companies, marketers, and the public sector. It tracks approximately 95% of all traffic to Finnish media websites and apps, providing a comprehensive view of the digital media landscape.
FIAM results for the Kärkimedia network are published weekly and include key metrics such as reach, pageviews, sessions, and frequency. These are available in the public Grouping-level TOP list below.
Please note: Kärkimedia’s Swedish-language titles—hbl.fi, vasabladet.fi, sydin.fi, osterbottenstidning.fi, and au.fi—are currently not included in the FIAM measurement. These media, however, reach over 200,000 Finns weekly (KMT 2025).
For more detailed insights, the Kits Explorer platform at https://my.audienceproject.com/ provides access to daily data, regional breakdowns, demographic profiles and custom reporting. Access requires login credentials, which are managed by each publisher or media agency’s administrator users.
Kärkimedia’s news websites attract an average of 2,3 million readers daily and 3,1 million readers weekly, according to KMT 2025.
The table below provides a detailed breakdown of daily and weekly reach by media title.
| Newspaper | Web Page | Market Area | Digital Channels Daily Coverage | Digital Channels Weekly Coverage |
|---|---|---|---|---|
| Helsingin Sanomat | hs.fi | Pääkaupunkiseutu | 1 082 000 | 1 664 500 |
| Aamulehti | aamulehti.fi | Tampere | 238 400 | 568 000 |
| Satakunnan Kansa Länsi-Suomi | satakunnankansa.fi | Pori-Rauma | 176 800 | 348 400 |
| Keskisuomalainen | ksml.fi | Jyväskylä | 167 200 | 401 600 |
| Kaleva | kaleva.fi | Oulu | 154 000 | 331 400 |
| Turun Sanomat | ts.fi | Turku | 135 500 | 342 800 |
| Savon Sanomat | savonsanomat.fi | Kuopio-Varkaus-Iisalmi | 108 200 | 250 500 |
| Maaseudun Tulevaisuus | MT.FI | Koko Suomi | 135 900 | 402 300 |
| Ilkka-Pohjalainen | ilkkapohjalainen.fi | Seinäjoki-Vaasa | 131 200 | 253 600 |
| Etelä-Suomen Sanomat | ess.fi | Lahti | 111 400 | 253 900 |
| Kouvolan Sanomat | kouvolansanomat.fi | Kouvola | 74 900 | 119 900 |
| Lapin Kansa | lapinkansa.fi | Rovaniemi-Kemi-Tornio | 67 000 | 145 700 |
| Etelä-Saimaa | esaimaa.fi | Lappeenranta | 78 100 | 147 300 |
| Keskipohjanmaa | keskipohjanmaa.fi | Kokkola-Pietarsaari | 59 900 | 126 900 |
| Karjalainen | karjalainen.fi | Joensuu | 102 700 | 198 700 |
| Hufvudstadsbladet | hbl.fi | Pääkaupunkiseutu | 58 100 | 121 900 |
| Hämeen Sanomat | hameensanomat.fi | Hämeenlinna | 51 800 | 117 100 |
| Salon Seudun Sanomat | sss.fi | Salo | 56 500 | 103 500 |
| Kymen Sanomat | kymensanomat.fi | Kotka | 44 800 | 90 700 |
| Länsi-Savo | lansi-savo.fi | Mikkeli | 38 700 | 81 600 |
| Keski-Uusimaa | keski-uusimaa.fi | Tuusula-Kerava-Järvenpää | 50 500 | 130 100 |
| Kainuun Sanomat | kainuunsanomat.fi | Kajaani | 40 900 | 91 200 |
| Vasabladet | vasabladet.fi | Vaasa | 37 000 | 63 300 |
| Itä-Savo | ita-savo.fi | Savonlinna | 37 200 | 78 000 |
| Österbottens Tidning | osterbottenstidning.fi | Kokkola-Pietarsaari | 31 400 | 44 800 |
| Aamuposti | aamuposti.fi | Hyvinkää-Riihimäki | 31 100 | 83 400 |
| Forssan Lehti | forssanlehti.fi | Forssa | 30 900 | 41 400 |
| Uusimaa | uusimaa.fi | Porvoo-Loviisa | 21 200 | 63 100 |
| Länsi-Uusimaa | lansi-uusimaa.fi | Lohja | 17 600 | 50 500 |
| Åbo Underrättelsen | au.fi | Turku | 11 900 | 24 600 |
| Itä-Häme | itahame.fi | Lahti | 12 000 | 25 800 |
| Syd-Österbotten | sydin.fi | Vaasa | 6 400 | 11 900 |
| KÄRKIMEDIA | 2 285 700 | 3 087 900 |
| Kärkimedia digital content readers | ||||
|---|---|---|---|---|
| Population aged 15+ | Kärkimedia printed newspapers (weekly) | Kärkimedia ePapers (weekly) | Kärkimedia digital (weekly) | |
| Woman | 51 | 52 | 51 | 50 |
| Man | 49 | 48 | 49 | 50 |
| Mother tongue: Finnish | 95 | 94 | 91 | 95 |
| Mother tongue: Swedish | 5 | 6 | 9 | 5 |
| 15–19 years | 7 | 5 | 2 | 7 |
| 20–29 years | 13 | 9 | 5 | 14 |
| 30–39 years | 14 | 11 | 7 | 16 |
| 40–49 years | 14 | 12 | 13 | 16 |
| 50–59 years | 14 | 15 | 19 | 15 |
| 60–69 years | 16 | 18 | 26 | 15 |
| 70+ years | 22 | 30 | 29 | 18 |
| Under 35,000 euros | 29 | 28 | 21 | 26 |
| 35,001–50,000 euros | 19 | 21 | 20 | 19 |
| 50,001–85,000 euros | 21 | 21 | 25 | 23 |
| 85,001–100,000 euros | 8 | 8 | 12 | 9 |
| Over 100,000 euros | 10 | 9 | 13 | 12 |
| Comprehensive school/Elementary school | 11 | 12 | 9 | 9 |
| Vocational school/Vocational institute | 28 | 28 | 23 | 25 |
| High school/Matriculation examination | 14 | 12 | 10 | 14 |
| University of applied sciences | 20 | 19 | 22 | 21 |
| University/Higher education | 26 | 28 | 34 | 30 |
| 1-person household | 29 | 27 | 25 | 27 |
| 2-person household | 38 | 43 | 47 | 37 |
| 3-person household | 14 | 13 | 13 | 15 |
| 4-person household | 12 | 10 | 10 | 13 |
| 5+ person household | 7 | 7 | 5 | 8 |
| Apartment in a block of flats | 32 | 29 | 29 | 33 |
| Terraced house or semi-detached house | 15 | 15 | 14 | 15 |
| Detached house | 47 | 50 | 52 | 47 |
| One car | 45 | 47 | 49 | 44 |
| Two cars | 31 | 32 | 32 | 31 |
| Three or more cars | 10 | 10 | 10 | 10 |
| No car | 14 | 12 | 9 | 14 |
| Uses glasses or contact lenses | 68 | 73 | 79 | 67 |
| Pets in the household | 40 | 39 | 38 | 41 |
| Cottage or holiday home | 41 | 45 | 50 | 42 |
| Family with children | 32 | 28 | 27 | 35 |
| Employed, entrepreneur | 53 | 48 | 50 | 57 |
| Participates in company purchase decisions | 25 | 23 | 25 | 27 |
| Male / Female, Digital Readers Profile | |
|---|---|
| Man | Woman |
| 50 | 50 |
| Age distribution, Digital reader profile | ||||||
|---|---|---|---|---|---|---|
| 15–19 years | 20–29 years | 30–39 years | 40–49 years | 50–59 years | 60–69 years | 70+ years |
| 7 | 14 | 16 | 16 | 15 | 15 | 18 |
| Work, Digital Readers Profile | |
|---|---|
| Employed, entrepreneur | Participates in company purchase decisions |
| 57 | 27 |
| Income, Digital Readers Profile | ||||
|---|---|---|---|---|
| Under 35,000 euros | 35,001–50,000 euros | 50,001–85,000 euros | 85,001–100,000 euros | Over 100,000 euros |
| 26 | 19 | 23 | 9 | 12 |
| Education, Digital Readers Profile | ||||
|---|---|---|---|---|
| Comprehensive school/Elementary school | Vocational school/Vocational institute | High school/Matriculation examination | University of applied sciences | University/Higher education |
| 9 | 25 | 14 | 21 | 30 |
| Household size, Digital reader profile | ||||
|---|---|---|---|---|
| 1-person household | 2-person household | 3-person household | 4-person household | 5+ person household |
| 27 | 37 | 15 | 13 | 8 |
| Housing type, Digital reader profile | ||
|---|---|---|
| Apartment in a block of flats | Terraced house or semi-detached house | Detached house |
| 33 | 15 | 47 |
| Number of cars, Digital readers profile | |||
|---|---|---|---|
| One car | Two cars | Three or more cars | No car |
| 44 | 31 | 10 | 14 |
| Miscellaneous, Digital readers’ profile | |||
|---|---|---|---|
| Family with children | Cottage or holiday home | Pets in the household | Uses glasses or contact lenses |
| 35 | 42 | 41 | 67 |
| Profile of readers of the online magazine | ||||
|---|---|---|---|---|
| Population aged 15+ | Kärkimedia printed newspapers (weekly) | Kärkimedia ePapers (weekly) | Kärkimedia digital (weekly) | |
| Woman | 51 | 52 | 51 | 50 |
| Man | 49 | 48 | 49 | 50 |
| Mother tongue: Finnish | 95 | 94 | 91 | 95 |
| Mother tongue: Swedish | 5 | 6 | 9 | 5 |
| 15–19 years | 7 | 5 | 2 | 7 |
| 20–29 years | 13 | 9 | 5 | 14 |
| 30–39 years | 14 | 11 | 7 | 16 |
| 40–49 years | 14 | 12 | 13 | 16 |
| 50–59 years | 14 | 15 | 19 | 15 |
| 60–69 years | 16 | 18 | 26 | 15 |
| 70+ years | 22 | 30 | 29 | 18 |
| Under 35,000 euros | 29 | 28 | 21 | 26 |
| 35,001–50,000 euros | 19 | 21 | 20 | 19 |
| 50,001–85,000 euros | 21 | 21 | 25 | 23 |
| 85,001–100,000 euros | 8 | 8 | 12 | 9 |
| Over 100,000 euros | 10 | 9 | 13 | 12 |
| Comprehensive school/Elementary school | 11 | 12 | 9 | 9 |
| Vocational school/Vocational institute | 28 | 28 | 23 | 25 |
| High school/Matriculation examination | 14 | 12 | 10 | 14 |
| University of applied sciences | 20 | 19 | 22 | 21 |
| University/Higher education | 26 | 28 | 34 | 30 |
| 1-person household | 29 | 27 | 25 | 27 |
| 2-person household | 38 | 43 | 47 | 37 |
| 3-person household | 14 | 13 | 13 | 15 |
| 4-person household | 12 | 10 | 10 | 13 |
| 5+ person household | 7 | 7 | 5 | 8 |
| Apartment in a block of flats | 32 | 29 | 29 | 33 |
| Terraced house or semi-detached house | 15 | 15 | 14 | 15 |
| Detached house | 47 | 50 | 52 | 47 |
| One car | 45 | 47 | 49 | 44 |
| Two cars | 31 | 32 | 32 | 31 |
| Three or more cars | 10 | 10 | 10 | 10 |
| No car | 14 | 12 | 9 | 14 |
| Uses glasses or contact lenses | 68 | 73 | 79 | 67 |
| Pets in the household | 40 | 39 | 38 | 41 |
| Cottage or holiday home | 41 | 45 | 50 | 42 |
| Family with children | 32 | 28 | 27 | 35 |
| Employed, entrepreneur | 53 | 48 | 50 | 57 |
| Participates in company purchase decisions | 25 | 23 | 25 | 27 |
| Man / Woman, profile of ePaper readers | |
|---|---|
| Man | Woman |
| 49 | 51 |
| Age distribution, profile of ePaper readers | ||||||
|---|---|---|---|---|---|---|
| 15–19 years | 20–29 years | 30–39 years | 40–49 years | 50–59 years | 60–69 years | 70+ years |
| 2 | 5 | 7 | 13 | 19 | 26 | 29 |
| Work, profile of ePaper readers | |
|---|---|
| Employed, entrepreneur | Participates in company purchase decisions |
| 50 | 25 |
| Income, profile of ePaper readers | ||||
|---|---|---|---|---|
| Under 35,000 euros | 35,001–50,000 euros | 50,001–85,000 euros | 85,001–100,000 euros | Over 100,000 euros |
| 21 | 20 | 25 | 12 | 13 |
| Education, profile of ePaper readers | ||||
|---|---|---|---|---|
| Comprehensive school/Elementary school | Vocational school/Vocational institute | High school/Matriculation examination | University of applied sciences | University/Higher education |
| 9 | 23 | 10 | 22 | 34 |
| Household size, profile of ePaper readers | ||||
|---|---|---|---|---|
| 1-person household | 2-person household | 3-person household | 4-person household | 5+ person household |
| 25 | 47 | 13 | 10 | 5 |
| Housing type, profile of ePaper readers | ||
|---|---|---|
| Apartment in a block of flats | Terraced house or semi-detached house | Detached house |
| 29 | 14 | 52 |
| Number of cars, profile of ePaper readers | |||
|---|---|---|---|
| One car | Two cars | Three or more cars | No car |
| 49 | 32 | 10 | 9 |
| Miscellaneous, profile of ePaper readers | |||
|---|---|---|---|
| Family with children | Cottage or holiday home | Pets in the household | Uses glasses or contact lenses |
| 27 | 50 | 38 | 79 |
