Kärkimedia’s digital channels reach an impressive 3,1 million readers every week, covering a significant share of the Finnish population. With such broad national reach, our audience profile closely mirrors the overall population. Yet, when we look more closely, several distinct and valuable characteristics emerge among our digital readers.
Kärkimedia’s digital channels reach 71% of Finns, approximately 3,1 million people every week. This makes our network one of the most comprehensive and impactful advertising environments in Finland.
Our digital channels generate 200 million weekly ad impressions, creating countless high-quality meeting points between brands and consumers. This scale enables advertisers to reach large, diverse audiences with ease and efficiency.
Our network includes 32 domestic and locally influential news media, working together to deliver your message in a credible and familiar environment, where trust drives attention and impact.
FIAM (Finnish Internet Audience Measurement) is a transparent, comparable, and reliable measurement system used by all key online operators—including media companies, marketers, and the public sector. It tracks approximately 95% of all traffic to Finnish media websites and apps, providing a comprehensive view of the digital media landscape.
FIAM results for the Kärkimedia network are published weekly and include key metrics such as reach, pageviews, sessions, and frequency. These are available in the public Grouping-level TOP list below.
Please note: Kärkimedia’s Swedish-language titles—hbl.fi, vasabladet.fi, sydin.fi, osterbottenstidning.fi, and au.fi—are currently not included in the FIAM measurement. These media, however, reach over 200,000 Finns weekly (KMT 2025).
For more detailed insights, the Kits Explorer platform at https://my.audienceproject.com/ provides access to daily data, regional breakdowns, demographic profiles and custom reporting. Access requires login credentials, which are managed by each publisher or media agency’s administrator users.
Kärkimedia’s news websites attract an average of 2,3 million readers daily and 3,1 million readers weekly, according to KMT 2025.
The table below provides a detailed breakdown of daily and weekly reach by media title.
| Newspaper | Web Page | Market Area | Digital Channels Daily Coverage | Digital Channels Weekly Coverage |
|---|---|---|---|---|
| Helsingin Sanomat | hs.fi | Capital region | 1 099 300 | 1 659 700 |
| Aamulehti | aamulehti.fi | Tampere | 265 200 | 628 000 |
| Satakunnan Kansa Länsi-Suomi | satakunnankansa.fi | Pori-Rauma | 188 100 | 345 300 |
| Maaseudun Tulevaisuus | MT.FI | Nationwide | 161 500 | 481 500 |
| Kaleva | kaleva.fi | Oulu | 152 000 | 328 100 |
| Turun Sanomat | ts.fi | Turku | 149 500 | 357 900 |
| Keskisuomalainen | ksml.fi | Jyväskylä | 149 000 | 353 800 |
| Ilkka-Pohjalainen | ilkkapohjalainen.fi | Seinäjoki-Vaasa | 111 400 | 215 500 |
| Savon Sanomat | savonsanomat.fi | Kuopio-Varkaus-Iisalmi | 107 900 | 247 600 |
| Etelä-Suomen Sanomat | ess.fi | Lahti | 101 500 | 228 300 |
| Karjalainen | karjalainen.fi | Joensuu | 99 200 | 197 800 |
| Lapin Kansa | lapinkansa.fi | Rovaniemi-Kemi-Tornio | 83 200 | 180 600 |
| Etelä-Saimaa | esaimaa.fi | Lappeenranta | 82 700 | 154 600 |
| Keskipohjanmaa | keskipohjanmaa.fi | Kokkola-Pietarsaari | 77 200 | 133 100 |
| Kouvolan Sanomat | kouvolansanomat.fi | Kouvola | 68 300 | 128 600 |
| Salon Seudun Sanomat | sss.fi | Salo | 65 000 | 132 000 |
| Hufvudstadsbladet | hbl.fi | Capital region | 60 000 | 119 100 |
| Hämeen Sanomat | hameensanomat.fi | Hämeenlinna | 48 200 | 107 100 |
| Kymen Sanomat | kymensanomat.fi | Kotka | 45 700 | 88 100 |
| Länsi-Savo | lansi-savo.fi | Mikkeli | 42 400 | 87 000 |
| Kainuun Sanomat | kainuunsanomat.fi | Kajaani | 40 800 | 91 700 |
| Vasabladet | vasabladet.fi | Vaasa | 38 900 | 65 000 |
| Keski-Uusimaa | keski-uusimaa.fi | Tuusula-Kerava-Järvenpää | 37 100 | 99 100 |
| Itä-Savo | ita-savo.fi | Savonlinna | 35 500 | 72 900 |
| Österbottens Tidning | osterbottenstidning.fi | Kokkola-Pietarsaari | 30 400 | 45 200 |
| Aamuposti | aamuposti.fi | Hyvinkää-Riihimäki | 26 400 | 65 500 |
| Forssan Lehti | forssanlehti.fi | Forssa | 23 900 | 43 200 |
| Uusimaa | uusimaa.fi | Porvoo-Loviisa | 21 500 | 67 400 |
| Itä-Häme | itahame.fi | Lahti | 15 600 | 34 200 |
| Länsi-Uusimaa | lansi-uusimaa.fi | Lohja | 14 800 | 42 400 |
| Åbo Underrättelsen | au.fi | Turku | 11 600 | 25 900 |
| Syd-Österbotten | sydin.fi | Vaasa | 7 600 | 13 300 |
| KÄRKIMEDIA | 2 325 400 | 3 139 200 |
Line chart. Data table with 51 rows and 3 columns follows.
| Population 15+ years | Digital, weekly readers | |
|---|---|---|
| Woman | 51 | 50 |
| Man | 49 | 50 |
| 15-24 years | 13 | 13 |
| 25-34 years | 14 | 14 |
| 35-44 years | 14 | 16 |
| 45-54 years | 14 | 15 |
| 55-64 years | 15 | 16 |
| 65-74 years | 15 | 14 |
| 75+ years | 15 | 13 |
| Less than 35.000 euros | 25 | 22 |
| 35.001 - 50.000 euros | 18 | 18 |
| 50.001 - 85.000 euros | 21 | 22 |
| 85.001 - 100.000 euros | 8 | 9 |
| More than 100.000 euros | 12 | 14 |
| Family with children | 33 | 35 |
| One-person household | 28 | 26 |
| 2-person household | 38 | 38 |
| 3-person household | 14 | 15 |
| 4-person household | 12 | 13 |
| 5+ -person household | 7 | 8 |
| Apartment | 33 | 33 |
| Row house / semi-detached house | 17 | 17 |
| Detached house / separate house | 45 | 45 |
| Owner-occupied dwelling | 75 | 75 |
| Rental dwelling | 22 | 22 |
| Cottage or holiday home | 41 | 42 |
| One car | 46 | 45 |
| Several cars | 39 | 41 |
| No car | 15 | 14 |
| Pets in the household | 38 | 38 |
| Helsinki, Espoo, Kauniainen, Vantaa cities | 20 | 20 |
| Turku, Tampere, Oulu cities | 12 | 13 |
| Other over 30 000 inhabitant towns/municipalities | 33 | 34 |
| Less than 30 000 inhabitant towns | 17 | 16 |
| Rural district | 18 | 17 |
| In paid work, entrepreneur | 52 | 56 |
| Retired | 31 | 28 |
| Participates in workplace purchasing decisions | 24 | 26 |
| In an executive position | 5 | 6 |
| Senior official | 18 | 20 |
| Official | 11 | 11 |
| Worker | 8 | 8 |
| Entrepreneur | 5 | 5 |
| Retired | 31 | 28 |
| Schoolchild or student | 12 | 12 |
| Comprehensive/elementary school | 10 | 8 |
| Vocational school | 26 | 24 |
| High school/matriculation | 13 | 13 |
| University of applied sciences | 19 | 20 |
| University/higher education | 30 | 33 |
Line chart. Data table with 51 rows and 3 columns follows.
| Population 15+ years | Digital editions, weekly readers | |
|---|---|---|
| Woman | 51 | 53 |
| Man | 49 | 47 |
| 15-24 years | 13 | 5 |
| 25-34 years | 14 | 4 |
| 35-44 years | 14 | 8 |
| 45-54 years | 14 | 13 |
| 55-64 years | 15 | 21 |
| 65-74 years | 15 | 26 |
| 75+ years | 15 | 22 |
| Less than 35.000 euros | 25 | 19 |
| 35.001 - 50.000 euros | 18 | 20 |
| 50.001 - 85.000 euros | 21 | 25 |
| 85.001 - 100.000 euros | 8 | 10 |
| More than 100.000 euros | 12 | 15 |
| Family with children | 33 | 23 |
| One-person household | 28 | 26 |
| 2-person household | 38 | 50 |
| 3-person household | 14 | 11 |
| 4-person household | 12 | 9 |
| 5+ -person household | 7 | 4 |
| Apartment | 33 | 29 |
| Row house / semi-detached house | 17 | 17 |
| Detached house / separate house | 45 | 48 |
| Owner-occupied dwelling | 75 | 85 |
| Rental dwelling | 22 | 12 |
| Cottage or holiday home | 41 | 51 |
| One car | 46 | 50 |
| Several cars | 39 | 41 |
| No car | 15 | 9 |
| Pets in the household | 38 | 35 |
| Helsinki, Espoo, Kauniainen, Vantaa cities | 20 | 16 |
| Turku, Tampere, Oulu cities | 12 | 12 |
| Other over 30 000 inhabitant towns/municipalities | 33 | 37 |
| Less than 30 000 inhabitant towns | 17 | 16 |
| Rural district | 18 | 19 |
| In paid work, entrepreneur | 52 | 44 |
| Retired | 31 | 49 |
| Participates in workplace purchasing decisions | 24 | 23 |
| In an executive position | 5 | 6 |
| Senior official | 18 | 17 |
| Official | 11 | 9 |
| Worker | 8 | 5 |
| Entrepreneur | 5 | 5 |
| Retired | 31 | 49 |
| Schoolchild or student | 12 | 4 |
| Comprehensive/elementary school | 10 | 9 |
| Vocational school | 26 | 24 |
| High school/matriculation | 13 | 10 |
| University of applied sciences | 19 | 18 |
| University/higher education | 30 | 38 |
