Line chart. Data table with 51 rows and 3 columns follows.
| Population 15+ years | Printed newspaper, profile of weekly readers | |
|---|---|---|
| Woman | 51 | 52 |
| Man | 49 | 48 |
| 15-24 years | 13 | 9 |
| 25-34 years | 14 | 9 |
| 35-44 years | 14 | 10 |
| 45-54 years | 14 | 13 |
| 55-64 years | 15 | 17 |
| 65-74 years | 15 | 20 |
| 75+ years | 15 | 22 |
| Less than 35.000 euros | 25 | 24 |
| 35.001 - 50.000 euros | 18 | 20 |
| 50.001 - 85.000 euros | 21 | 22 |
| 85.001 - 100.000 euros | 8 | 8 |
| More than 100.000 euros | 12 | 12 |
| Family with children | 33 | 28 |
| One-person household | 28 | 28 |
| 2-person household | 38 | 43 |
| 3-person household | 14 | 13 |
| 4-person household | 12 | 10 |
| 5+ -person household | 7 | 6 |
| Apartment | 33 | 31 |
| Row house / semi-detached house | 17 | 17 |
| Detached house / separate house | 45 | 47 |
| Owner-occupied dwelling | 75 | 81 |
| Rental dwelling | 22 | 16 |
| Cottage or holiday home | 41 | 46 |
| One car | 46 | 47 |
| Several cars | 39 | 40 |
| No car | 15 | 13 |
| Pets in the household | 38 | 35 |
| Helsinki, Espoo, Kauniainen, Vantaa cities | 20 | 17 |
| Turku, Tampere, Oulu cities | 12 | 12 |
| Other over 30 000 inhabitant towns/municipalities | 33 | 34 |
| Less than 30 000 inhabitant towns | 17 | 18 |
| Rural district | 18 | 20 |
| In paid work, entrepreneur | 52 | 47 |
| Retired | 31 | 42 |
| Participates in workplace purchasing decisions | 24 | 23 |
| In an executive position | 5 | 5 |
| Senior official | 18 | 16 |
| Official | 11 | 10 |
| Worker | 8 | 7 |
| Entrepreneur | 5 | 6 |
| Retired | 31 | 42 |
| Schoolchild or student | 12 | 8 |
| Comprehensive/elementary school | 10 | 11 |
| Vocational school | 26 | 26 |
| High school/matriculation | 13 | 12 |
| University of applied sciences | 19 | 17 |
| University/higher education | 30 | 32 |