Musti and Mirri

Tavoite

Effective local campaigns increase customer traffic and sales

The goal of Musti and Mirri’s marketing is to increase customer traffic to stores and online shops, as well as to boost sales through effective, locally targeted campaigns. The campaigns must deliver immediate and quickly visible results. The aim is to get customers moving right away!

Ratkaisu

Kärkimedia’s newspapers reach Musti and Mirri’s target group most effectively

Musti and Mirri utilize Kärkimedia’s newspapers in a multi-channel manner. Both nationally and locally. Right where their stores are located.

Our extensive store network covers the entire country, and we want to reach our customers in the right areas at our store locations. Kärkimedia’s newspapers effectively reach Finns both nationally and locally.

The importance of locality is emphasized in Musti and Mirri’s media choices. Kärkimedia’s local newspapers reach different target groups very effectively.

We value our brand’s visibility in a reliable media environment. For this reason, Kärkimedia’s newspapers play a key role in our campaigns.

“Investing in Kärkimedia’s newspapers is a clear brand move for us. Print advertising builds the brand and generates customer flow even in the long term. When purchasing a product requires consideration, print advertising is the absolute number one. That’s why we implement product-oriented brand advertising in multi-channel print alongside price-driven advertising.

Discover Kärkimedia’s automatically multi-channel solutions! 

Tulokset

The impact of campaigns implemented in Kärkimedia is immediately visible in sales and customer flow!

Kärkimedia’s multichannel advertising is one of our most effective media channels. Targeted print advertising effectively supports sales and provides us with concrete results.

”When we have an ad in Kärkimedia’s newspapers, customers start arriving at the stores the very same morning to inquire about the advertised products. The message reaches the right target group quickly and efficiently through Kärkimedia’s media. Especially print is our top choice for increasing sales. Print particularly supports local demand   – newspapers offer excellent reach and ample space for showcasing our campaigns.

Multichannel communication, in turn, strengthens the delivery of the message and brings more contacts through digital additional visibility. This way, we effectively reach our customers as well as potential new customers.”

Newspapers are read attentively, which means that our ads are truly engaged with. Our message is delivered effectively and without distractions! I believe there is a direct link between the quality of attention and brand recall.

Newspaper media is focused on, and the scrolling speed of digital sites is 33 percent slower than in other networks. This also allows for the best attention values in terms of digital visibility!

Campaign Results

The ad reached the target group excellently and activated them effectively. The message about reduced prices was also clearly received. The image of the animal caught attention and evoked positive feelings, and the color scheme of the ad received praise. The offers were perceived as attractive, and the ad was considered very fitting for the brand.