Nordean half-page advertisement in the newspaper on the 14th attracted positive attention and was considered timely. The cheerful atmosphere conveyed by the advertisement further reinforced positive perceptions of the bank.
As a result of the campaign, every third respondent felt that the advertisement reinforced their perception of Nordea as a responsible and reliable player. Interest in Nordea among the target group increased significantly.
68%Attention in the target group
94%Nordean recognition among readers
58%Ad reading value
69%Increased interest in Nordea
37%Positive impact on Nordea's image
Rustan national native article generated widespread interest in the advertised products and simultaneously reinforced Rustan’s positive brand image. Its reading value was excellent, and readers immersed themselves in the article’s content. The ad also effectively activated interest – many planned to seek more information or head to Rustan for shopping inspired by the article.
The article’s visual appearance and its Christmas atmosphere effectively attracted readers to linger longer with the content. This demonstrates not only the article’s impact but also its ability to spark genuine interest and the joy of anticipating Christmas.
For advertisers, a compelling and credible way to approach consumers through journalistic means, naturally integrated into the media’s news content.
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90%Reading value in the target group
82% Increased interest in Rustaa
61% Positive impact on Rust's image based on the advertisement
27%Time to shop in-store or online
