Summer is full of opportunities for marketers!
In the summer, Finns spend a lot of time with newspapers. Three out of four readers spend at least as much time on newspapers as they do at other times, and reading on a tablet or mobile phone is becoming more common.
Newspaper advertising is particularly effective in the summer. In leading media outlets, the attention value of advertisements rises to an average of 72 percent. Additionally, as many as one-third of readers follow multiple newspapers, including the local newspaper of their vacation area.
In the summer, Finns are more spontaneous and active – they also attend events more than in other seasons. Additionally, 57% of newspaper readers spend more money in the summer, making this season particularly favorable for advertisers.
Summer Benefits 2025
The offer applies to the announcement rounds published from June 23 to August 10, 2025.
Print -50%
Display -50%
Growth Benefit -20%
If you advertise more than during the summer benefit period in 2024, we will grant -20% growth benefit in addition to the customer discount.
The summer benefit does not apply to digital magazines, supplements, native advertising, or previously made reservations. The benefit cannot be combined with other benefits and/or discounts. A subscriber discount of -15% can be deducted from the price.