Home » Advertising » Digital » Digital material guidelines » Device-independent display, material guidelines

Non-portfolio display, material guidelines

Private: Maxi Parade + Vertical Parade

The Maxi Parade is placed at the very top of Kärkimedia's websites, making it the highest-reaching ad format in the entire network. Thanks to its large dimensions, it offers room for impactful still images, videos, or rich media executions that command attention. The Mobile Vertical Parade is the largest ad format on mobile devices, taking over nearly the entire screen for maximum effect. This combination ensures both high visibility and attention value, delivering strong campaign performance across all devices.

Separate creatives are required for desktop and mobile.

Technical Specifications

Maxi Parade (Desktop)

Size: 980 × 552 px
Image file size limit: 200 KB
Initial load size limit: max 200 KB
Format: JPG, PNG, HTML5, third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed; click tracking may also be added to the destination URL

Vertical Parade (Mobile)

Size: 300 × 600 px
Image file size limit: 100 KB
Initial load size limit: max 200 KB
Format: JPG, PNG, HTML5, third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed; click tracking may also be added to the destination URL

Note: The Maxi Parade + Vertical Parade format is not available on Aamulehti, Helsingin Sanomat, or Satakunnan Kansa Länsi-Suomi.

Material Delivery

Materials must be submitted at least 2 business days before the campaign start date
Upload materials via the material link sent after reservation confirmation
For any issues with uploading, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555

Private: Parade + Vertical Parade

This cross-screen solution combines two of the most attention-grabbing formats in news media: the desktop parade and the mobile vertical parade. The desktop parade appears at the very top of our websites, making it the most prominent and wide-reaching ad placement in our network. Its large format enables not only striking static visuals but also impactful video or rich media executions. The mobile vertical parade is the largest ad format on mobile devices, occupying nearly the entire screen for maximum visibility. Together, this combination delivers outstanding reach and visibility, ensuring your campaign captures attention and drives results across devices.

Separate creatives are required for desktop and mobile.

Technical Specifications

Desktop Parade

Size: 980 × 400 px
File size limit: 200 KB (initial load max 200 KB)
Format: JPG, PNG, HTML5, or third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed. Click tracking can also be included in the destination URL.

Mobile Vertical Parade

Size: 300 × 600 px
File size limit: 100 KB (initial load max 200 KB)
Format: JPG, PNG, HTML5, or third-party tag
One link; the entire ad functions as a clickable area
One third-party tracker allowed. Click tracking can also be included in the destination URL.

Material Delivery

Materials must be submitted at least 2 business days before the campaign starts
Upload via the material link provided after the reservation is confirmed
If you experience issues with the upload link, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555

Private: Delivery instructions for display materials

The digital materials of Kärkimedia are sent to the newspapers via the material link.

The link will be automatically sent to the material provider’s email when the ad reservation has arrived at Kärkimedia and there are no more than 14 days until the campaign’s first start date.
Materials can be uploaded immediately after the link arrives (the link is active until the deadline, so you can also upload a new replacement material if necessary).
Banners can be uploaded in image formats (png, gif, and jpg) or HTML5 format, or as third-party tag material. Please check the material guidelines here.
The size of the material must match the size of the ad format reserved from Kärkimedia. The system checks the material upon upload to ensure that these size details are correct and will immediately report any errors. After correcting the errors, the material will be sent to the publications!
For the publication dates in the campaign, where the deadline is in the future, the system will automatically send a reminder link to the email again when there are 2 hours left until the deadline. (The reminder will only be sent if the material has not been uploaded)
Materials must be uploaded via the link no later than 2 business days before the campaign starts by 12:00 PM.
After the deadline, it is no longer possible to submit materials via the link.
The service point can reactivate the link if necessary.

For issues related to material links or materials, you can contact our material support: aineistotuki@karkimedia.fi, tel. 075 757 8555.

For issues related to ad reservations, our service point can assist you: palvelupiste@karkimedia.fi, tel. 075 757 8550.

Private: Display advertising schedules

Reservations and materials for display campaigns must be submitted within the given timelines.

The campaign must be confirmed at least 5 business days before the start of the campaign. If the campaign is not confirmed by the deadline, the reservation will be canceled.
All cancellations must be made 5 business days before the start of the campaign.
If a confirmed campaign is canceled
- less than 5 business days before the start of the campaign, 50% of the campaign’s net price will be charged
- less than 2 business days before the start of the campaign, 100% of the campaign’s net price will be charged.
The campaign materials must be delivered at least 2 business days before the start of the campaign.
- Note! If print materials are used in the digital landing page advertisement, the delivery of materials will follow the digital campaign material schedules. That is, print materials from which the digital landing page material is converted must be delivered 2 days before the start of the campaign (not the previous day as in print).

Automatically in multichannel products have their own schedules and delivery instructions. You can find the instructions here.

Materials requiring translation work

It is advisable to allocate an extra 2-3 days for the translation work of the materials.

Private: Digital content translation service

Through Kärkimedia, it is possible to obtain a free translation service.

If the campaign includes Swedish-language sites, the material displayed on them should preferably be created in Swedish. It is possible to obtain a free translation service through Kärkimedia.

The material intended for translation should be sent via email (not in pdf format)

Hufvudstadsbladet: annons@hbl.fi.
Vasabladet: sales@vasabladet.fi
Österbottens Tidning: sales@ot.fi.

The material will be translated and sent back to the client via email. It is advisable to allocate 2-3 days for the translation work.

Private: Box

A box is a cost-effective and traditional advertising format. A box is also an easy choice in terms of content, as the format is the same on all devices. On desktop, the box is most often displayed on the right in large display locations, and on mobile, it appears between articles. The box is a small but impactful advertising space – when your message is clear and concise, the box enables an effective and engaging tactical campaign.

Format

jpg, png, 3rd party tag, HTML5
One link and the entire ad functions as a link area
The ad can have one separate tracking. In addition, the URL redirection can have click tracking.
Animations created on Canvas do not work properly on iOS platforms, and we do not recommend their use if the campaign is displayed in our iOS applications.

Material sizes

300 x 250 px (.jpg, .png, tag, HTML5)
File size limit for image materials is 100 KB and initial upload file size limit max 200 KB

Delivery of materials

Delivery of materials 2 business days before the start of the campaign.
Materials are delivered via the material link sent after the reservation.
If there are issues with the delivery of materials through the upload link, please contact us via email: aineistotuki@karkimedia.fi, tel. 075 757 8555.

Private: Jättibox

The giant box is a good choice when you want to be a natural part of the news media's content, as the giant box often appears between articles or immediately after them. The large surface area of the giant box allows for an impressive video or rich media execution in addition to a still ad. The giant box is a very cost-effective solution for its size, allowing you to reach readers of all ages in the news media.

Materials for both desktop and mobile.

Desktop:

468 x 400 px, image file size limit 100 KB and initial load file size limit max 200 KB
Format: .jpg, .png, HTML5, 3rd party tag
One link and the entire ad functions as a link area
The ad can have one separate tracking. In addition, the URL redirection can have click tracking.

Mobile:

300 x 300 px, image file size limit 100 KB and initial load file size limit max 200 KB
Format: .jpg, .png, HTML5, 3rd party tag
One link and the entire ad functions as a link area
The ad can have one separate tracking. In addition, the URL redirection can have click tracking.

Delivery of materials

Delivery of materials 2 business days before the start of the campaign.
Materials are delivered through the material link sent after the reservation.
If there are any issues with the delivery via the upload link, please contact us by email: aineistotuki@karkimedia.fi, tel. 075 757 8555.

Private: Vertical parade

The vertical parade is visible in many media on desktop locked in a large display location and on mobile between articles. The viewability and attention value of the vertical parade are very high because the locked ad space slides down the right side of the site as the user scrolls. This way, the advertiser's message is also clearly presented, and even longer tactical messages can be brought into the vertical parade.

Format

jpg, png, 3rd party tag, HTML5
One link and the entire ad functions as a link area
The ad can have one separate tracking. In addition, the URL redirect can have click tracking.
Animations created on Canvas do not work properly on iOS platforms, and we do not recommend their use if the campaign is displayed in our iOS applications.

Material sizes

300 x 600 px (.jpg, .png, tag, HTML5)
File size limit for image material is 100 kb and initial upload file size limit max 200 kb

Delivery of materials

Delivery of materials 2 business days before the start of the campaign.
Materials are delivered via the material link sent after the reservation.
If there are issues with the delivery of materials via the upload link, please contact us by email: aineistotuki@karkimedia.fi, tel. 075 757 8555.

Private: Parade

The parade combines the high-attention formats of news media, the desktop parade, and the mobile vertical parade. The parade is the top advertising space on our sites, and the mobile vertical parade is our largest ad format on mobile devices, taking up almost the entire screen of the mobile device.

Materials for both desktop and mobile.

Desktop:

980 x 400 px, image material size limit 200 KB and initial load size limit max 200 KB
Format: .jpg, .png, HTML5, 3rd party tag
One link and the entire ad functions as a link area
The ad can have one separate tracking. In addition, the URL redirect can have click tracking.

Mobile:

300 x 300 px, image material size limit 100 KB and initial load size limit max 200 KB
Format: .jpg, .png, HTML5, 3rd party tag
One link and the entire ad functions as a link area
The ad can have one separate tracking. In addition, the URL redirect can have click tracking.

Note! HTML5 material can be either responsive or fixed size 300 x 300. The ad space scales according to the width of the device.

Delivery of materials

Material delivery 2 business days before the start of the campaign.
The material is delivered via the material link sent after the reservation.
If there are issues with the delivery of the material via the upload link, please contact us by email: aineistotuki@karkimedia.fi, tel. 075 757 8555.

Other considerations:

We follow the IAB Finland’s online advertising standards in our guidelines
All materials and any possible tracking pixels must be HTTPS compliant
The video that operates within the banner must be approved. The materials can be animated and sound effects are allowed, provided they are activated only when the user hovers the mouse over the ad or clicks on the ad
RGB colors must be used online (not all browsers can read CMYK colors)
To collect information about the clicks made on the campaign, ensure that clickTAG is implemented correctly. Note! Aamulehti.fi, hs.fi, and satakunnankansa.fi have their own clickTAG instructions.
Note! If the desktop material is run from behind the tag, the tag must be in iframe format.
The advertiser must test the material on the most common browsers (for example, the most common versions of Internet Explorer, Firefox, Chrome, Opera, Safari)

HTML5 instructions

Kärkimedia’s network uses a total of three different ad servers. Each ad server has its own clickTag requirements for HTML5 materials.
Below you will find instructions for the different systems.

General

The Index.html file must be inside the packed folder, not in a subfolder, for example. CSS, images, and other style files can be located in a subfolder.
Do not use dots, special characters, or umlauts in file names.
The images used in the material may be in jpg, jpeg, png, or gif format
- Optimize images to be as lightweight as possible. Avoid transparent elements.
The allowed formats for video and audio are mp4, m4v, wmv, m4a, avi, webm, 3gp, ogg, mp3, aac, ogv, and m3u8
- The maximum file size for the video is 50MB (e.g. 30 seconds HD video ad)
Make sure that the HTML5 resource URLs are SSL protected (starting with https)
Open clicks in a new browser (_blank)
Submit the material packed in a file (.zip) that contains the index.html file and other parts of the advertisement.

Private: Google Ad Manager (GAM)

In use: Aamuposti, Etelä-Saimaa, Etelä-Suomen Sanomat, Forssan Lehti, Hufvudstadsbladet, Hämeen Sanomat, Itä-Häme, Itä-Savo, Karjalainen, Keskisuomalainen, Keski-Uusimaa, Kouvolan Sanomat, Kymen Sanomat, Länsi-Savo, Länsi-Uusimaa, Maaseudun Tulevaisuus, Savon Sanomat, Syd-Österbotten, Uusimaa, Vasabladet, Österbottens Tidning

Google has a good HTML5 validator that tells you what still needs to be fixed in the banner: h5validator.appspot.com/dcm/asset

In the materials going to GAM, clickTags need to be added to the head section of the .html file. Change the URL to your desired one:
<head> <meta name="ad.size" content="width=300,height=250"> <script type="text/javascript"> var clickTag = "http://www.example.com"; </script> </head>

Add the clickTag variable to the body section, which is linked to the clickable element that you want to direct to:
<a href="javascript:void(window.open(clickTag))"> <img src="images/dclk.png" border=0> </a>

Private: Equativ

In use: Ilkka-Pohjalainen, Kaleva, Lapin Kansa, Salon Seudun Sanomat, Turun Sanomat, Åbo Underrättelser, Kainuun Sanomat, Keskipohjanmaa

Equativille löytyy hyvät, englanninkieliset dokumentaatiot täältä.

Click counting library

Equativin HTML5 aineistoihin tulee lisätä click counting library .html tiedoston head-osioon:
<script src="//ns.sascdn.com/diff/templates/js/banner/sas-clicktag-3.1.js"> </script>

ClickTag asetukset

HTML5 aineiston .html tiedostoon tulee myös lisätä clickTag asetukset lisäämällä oheinen skripti html-tiedoston body osioon. Määritä URL käyttämällä skriptiä:
<script> var clickTag = "http://www.esimerkki.com"; </script>

Korvaa yllä olevassa skriptissä esimerkki.com haluamallasi URL:illa (ts. minne haluat kävijän päätyvän klikatessaan mainosta).
Jos haluat luoda bannerin, jolla ei ole ohjausta, URL:in voi jättää laittamatta ja sen sijaan käyttää skriptiä. Tällöin URL:ia ei voi enää jälkikäteen lisätä myöskään julkaisijan puolelta:
<script> var clickTag = ""; </script>

Click Destination asetukset

Seuraavilla asetuksilla määritetään klikkialue, jota klikkaamalla päädytään aiemmin clickTag muuttujassa määritellylle sivustolle.

<a id="clickArea"></a> <script type="text/javascript"> var clickArea = document.getElementById("clickArea"); clickArea.onclick = function(){ window.open(clickTag, "blank"); } </script>

Equativ esimerkki clickTag asetuksilla

<!DOCTYPE html> <html> <head> <title>html5 single clicktag</title> <script src="//ns.sascdn.com/diff/templates/js/banner/sas-clicktag-3.1.js"> </script> <meta content="width=device-width, initial-scale=1.0, maximum-scale=1.0" name="viewport"> <style> body{width:300px;height:600px;margin:0;padding:0;} #main-container{width:300px;height:600px;cursor:pointer;} #click-area1{background-color:red;height:600px;display:block;} #click-area2{background-color:blue;height:150px;display:block;} #click-area3{background-color:yellow;height:150px;display:block;} #click-area4{background-color:black;height:150px;display:block;} </style> </head> <body> <script type="text/javascript"> var clickTag = "http://smartadserver.com"; </script> <div id="main-container"> <a id="click-area1"></a> </div> <script type="text/javascript"> var clickArea1 = document.getElementById("click-area1"); clickArea1.onclick = function(){ window.open(clickTag, "blank") } </script> </body> </html>

Google Web Designer Equativissa

Lisää ensin click counting library head osion loppuun:
<script src="//ns.sascdn.com/diff/templates/js/banner/sas-clicktag-3.1.js"> </script>

Lisää body osioon clickTag muuttuja (muuta URL haluamaksesi):
<script> var clickTag = "http://www.esimerkki.com"; </script>

Juuri ennen </body> elementtiä, lisää clickArea muuttuja käyttämällä page1 elementtiä:
<a id="clickArea"></a> <script type="text/javascript"> var clickArea = document.getElementById("page1"); clickArea.onclick = function() { window.open(clickTag, "blank"); } </script>

Varmista, että bannerissa on klikattavan alueen elementtiin lisätty onmouseover ominaisuus. Muuta myös hiiren kursori indikoimaan että käyttäjä voi klikata banneria oheisella skriptillä:

<div id="page1" onmouseover="this.style.cursor='pointer';"></div>

Private: Xandr

In use: Aamulehti, Satakunnan Kansa Länsi-Suomi, Helsingin Sanomat.

Sanoma provides very good instructions for HTML5 materials going to their sites here. The most important thing is that the head section of the .html file contains:

<script src="https://sn.sanoma.fi/js/ClicksApi.js"></script>

And in the same file, the clickTag is defined in the body according to the instructions:

<a href="javascript:void(0);" onclick="SanomaClicksApi.openClickUrl('https://yourlinkgoeshere'); return false;">Click here</a>

Useful links

Ad Formats and Kilobyte Limits

Data limits are product-specific. Data limits cannot be circumvented by using loaders or third-party tags. Data limits can only be exceeded by user activation (e.g. mouseover or click).

Ad Format	Size, width + height	Image asset kilobyte limit	HTML5 asset initial load kilobyte limit
Banner	980 x 400 px 300 x 300 px	200 kb 100 kb	200 kb
Vertical Banner	300 x 600 px	100 kb	200 kb
Banner + Vertical Banner	980 x 400 px/ 300 x 600 px	200 kb / 100 kb	200 kb
Max Banner + Vertical Banner	980 x 552 px / 300 x 600 px	200 kb / 100 kb	200 kb
Giant Box	468 x 400 px/ 300 x 300 px	100 kb	200 kb
Box	300 x 250 px	100 kb	200 kb

Non-portfolio display, material guidelines

Private: Maxi Parade + Vertical Parade

Technical Specifications

Maxi Parade (Desktop)

Vertical Parade (Mobile)

Material Delivery

Private: Parade + Vertical Parade

Technical Specifications

Desktop Parade

Mobile Vertical Parade

Material Delivery

Private: Delivery instructions for display materials

Private: Display advertising schedules

Materials requiring translation work

Private: Digital content translation service

Private: Box

Format

Material sizes

​Delivery of materials

Private: Jättibox

Desktop:

Mobile:

Delivery of materials

Private: Vertical parade

Format

Material sizes

Delivery of materials

Private: Parade

Desktop:

Mobile:

Delivery of materials

Other considerations:

HTML5 instructions

General

Private: Google Ad Manager (GAM)

Private: Equativ

Click counting library

ClickTag asetukset

Click Destination asetukset

Equativ esimerkki clickTag asetuksilla

Google Web Designer Equativissa

Private: Xandr

Useful links

Ad Formats and Kilobyte Limits

Service Point

Visitin address

Hae sivustolta

Delivery of materials