Outstream video advertising, material guidelines
By using moving images embedded in the banner, you will get more attention than a static banner.
Article video is a highly visible, mid-feed video placement that grabs attention. It’s an ideal format for increasing reach—especially when supporting product launches or complementing TV and other media channels.
The article video is a standalone MP4 file with no additional banner elements. It can be delivered in vertical or horizontal format. The video autoplays without sound as it enters the screen and ends on the final frame, leaving a play icon visible for optional replay. Clicking the video directs the user to a landing page of your choice.
Please note: Article video is only available as part of a Coverage (RON) campaign.
Technical Specifications
Aspect ratio:
- 16:9 (landscape) or 9:16 (vertical)
Video dimensions:
- Landscape: 1920 × 1080 px
- Vertical: 1080 × 1920 px
File format: mp4
File size: max. 4 MB
Video length: max. 30 seconds (recommended 5–10 seconds)
Frame rate: 25 fps
Audio: Stereo, 44.1 or 48 kHz
Audio levels: EBU R128 standard, -23 LUFS
Video bitrate: 8,000–16,000 kbps
Audio bitrate: 384 kbps
Additional requirement:
-
Provide the URL for the landing page where the ad should direct clicks
Material Delivery
- Submit materials at least 2 business days before the campaign start date
- Upload materials via the material link provided after reservation confirmation
- For any issues with material delivery, contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555
Parade Video combines the power of video with brand-forward design in a display ad format. The video is embedded directly into the ad, accompanied by a static image area that clearly showcases the advertiser’s brand. This high-visibility format is ideal for creating strong brand recognition across devices.
We also offer in-banner video as a ready-made, responsive Celtra template solution for the cross-screen Parade format.
Contact our sales team to get access to Kärkimedia’s Celtra platform. If preferred, our team can also build the creative for you at a rate of €140/hour.
Separate creatives are required for desktop and mobile.
Desktop Specifications
- Video autoplay without sound; ends with an auto-generated end frame
- Background image size: 980 × 400 px
- Visible area: 269 × 400 px (left side)
- File format: JPG or PNG
- Video size: 711 × 400 px (MP4)
- Optional custom end frame: 711 × 400 px (JPG or PNG)
- Maximum combined file size (video + images): 4 MB
- Click-through URL required
Mobile Specifications
- Video autoplay without sound; ends with an auto-generated end frame
- Background image size: 300 × 300 px
- Visible area: 300 × 131 px (bottom area)
- File format: JPG or PNG
- Video size: 300 × 169 px (MP4)
- Optional custom end frame: 300 × 169 px (JPG or PNG)
- Maximum combined file size (video + images): 4 MB
- Click-through URL required
Material Delivery
- Submit materials at least 2 business days before the campaign start date
- Upload materials via the material link sent after booking confirmation
- For any delivery issues, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555