Kärkimedia’s digital edition network has 32 digital editions, read by 687,000 active readers every week.
Digital edition advertising is a unique solution offered exclusively by news media, combining the trusted environment of traditional print with the reach and interactivity of digital platforms. Ads appear on inner pages of digital editions, and can be static or interactive formats. With 100% guaranteed viewability, they ensure maximum visibility and impact.
Digital edition readership stands out for being highly educated and affluent, making it a prime target group for advertisers. With time spent in a trusted, high-quality news environment, your message reaches the right people at the right moment for maximum impact.
is the average attention value of digital edition advertising — a clear indicator of strong visibility and impact. Surrounded by trusted, high-quality content, these ads capture attention and offer brands a powerful opportunity to stand out and leave a lasting impression.
Readers spend an average of 30 minutes at a time with Kärkimedia’s digital editions — proof of an exceptionally engaged audience and a calm, distraction-free media environment where advertising has time to make an impact.
Digital editions are the digital counterparts of printed newspapers, available for reading either as replica editions or through the news view in an app. What unites them is the exclusive, high-quality journalistic content, accessible only to paying subscribers.
In terms of user behavior, reading a digital edition closely resembles reading a printed newspaper. It is typically consumed in the mornings and readers often go through the entire edition in one sitting.
Advertising within digital editions appears on inner pages of the publication. While a full-page ad can be a static image, the format offers excellent opportunities to make use of the interactive capabilities of tablet and mobile devices. In addition to traditional static ads, interactive formats, such as video ads, multi-page spreads, and native content can significantly enhance reader engagement and enrich the overall reading experience.
Rich media formats have consistently shown stronger campaign performance compared to standard formats. Even still-image ads achieve higher click-through rates than average display ads. Best of all, ads in digital editions enjoy 100% viewability, ensuring optimal visibility and effectiveness.
Learn more about the profile of digital edition readers HERE
