Kärkimedia’s digital channels reach an impressive 3 million readers every week, covering a significant share of the Finnish population. With such broad national reach, our audience profile closely mirrors the overall population. Yet, when we look more closely, several distinct and valuable characteristics emerge among our digital readers.
Kärkimedia’s digital channels reach 71% of Finns, approximately 3 million people every week. This makes our network one of the most comprehensive and impactful advertising environments in Finland.
Our digital channels generate 200 million weekly ad impressions, creating countless high-quality meeting points between brands and consumers. This scale enables advertisers to reach large, diverse audiences with ease and efficiency.
Our network includes 32 domestic and locally influential news media, working together to deliver your message in a credible and familiar environment, where trust drives attention and impact.
FIAM (Finnish Internet Audience Measurement) is a transparent, comparable, and reliable measurement system used by all key online operators—including media companies, marketers, and the public sector. It tracks approximately 95% of all traffic to Finnish media websites and apps, providing a comprehensive view of the digital media landscape.
FIAM results for the Kärkimedia network are published weekly and include key metrics such as reach, pageviews, sessions, and frequency. These are available in the public Grouping-level TOP list below.
Please note: Kärkimedia’s Swedish-language titles—hbl.fi, vasabladet.fi, sydin.fi, osterbottenstidning.fi, and au.fi—are currently not included in the FIAM measurement. These media, however, reach over 200,000 Finns weekly (KMT 2024).
For more detailed insights, the Kits Explorer platform at https://my.audienceproject.com/ provides access to daily data, regional breakdowns, demographic profiles and custom reporting. Access requires login credentials, which are managed by each publisher or media agency’s administrator users.
Kärkimedia’s news websites attract an average of 2 million readers daily and 3 million readers weekly, according to KMT 2024.
The table below provides a detailed breakdown of daily and weekly reach by media title.
| Media | Website | Market area | Digital content daily reach | Digital content weekly reach |
|---|---|---|---|---|
| Helsingin Sanomat | hs.fi | Metropolitan area | 1 068 700 | 1 735 500 |
| Aamulehti | aamulehti.fi | Tampere | 210 200 | 508 800 |
| Maaseudun Tulevaisuus | MT.FI | Koko Suomi | 122 300 | 345 800 |
| Keskisuomalainen | ksml.fi | Jyväskylä | 135 800 | 335 700 |
| Turun Sanomat | ts.fi | Turku | 121 700 | 297 200 |
| Kaleva | kaleva.fi | Oulu | 132 400 | 288 400 |
| Satakunnan Kansa Länsi-Suomi | satakunnankansa.fi | Pori-Rauma | 128 000 | 254 300 |
| Savon Sanomat | savonsanomat.fi | Kuopio-Varkaus | 107 900 | 250 100 |
| Etelä-Suomen Sanomat | ess.fi | Lahti | 82 000 | 189 600 |
| Ilkka-Pohjalainen | ilkkapohjalainen.fi | Seinäjoki-Vaasa | 73 800 | 141 500 |
| Lapin Kansa | lapinkansa.fi | Rovaniemi / Kemi-Tornio | 56 100 | 128 600 |
| Karjalainen | karjalainen.fi | Joensuu | 59 800 | 121 200 |
| Hufvudstadsbladet | hbl.fi | Metropolitan area | 57 400 | 118 500 |
| Keskipohjanmaa | keskipohjanmaa.fi | Kokkola-Pietarsaari | 49 800 | 101 600 |
| Kouvolan Sanomat | kouvolansanomat.fi | Kouvola | 46 700 | 91 400 |
| Etelä-Saimaa | esaimaa.fi | Lappeenranta | 40 400 | 87 700 |
| Keski-Uusimaa | keski-uusimaa.fi | Tuusula-Kerava-Järvenpää | 28 600 | 85 200 |
| Länsi-Savo | lansi-savo.fi | Mikkeli | 38 000 | 82 500 |
| Itä-Savo | ita-savo.fi | Savonlinna | 34 400 | 77 500 |
| Kymen Sanomat | kymensanomat.fi | Kotka | 36 900 | 73 700 |
| Aamuposti | aamuposti.fi | Hyvinkää-Riihimäki | 28 000 | 72 500 |
| Salon Seudun Sanomat | sss.fi | Salo | 30 500 | 71 900 |
| Kainuun Sanomat | kainuunsanomat.fi | Kajaani | 31 400 | 68 700 |
| Hämeen Sanomat | hameensanomat.fi | Hämeenlinna | 24 700 | 58 800 |
| Vasabladet | vasabladet.fi | Vaasa | 34 800 | 58 000 |
| Uusimaa | uusimaa.fi | Porvoo-Loviisa | 17 400 | 52 500 |
| Österbottens Tidning | osterbottenstidning.fi | Kokkola-Pietarsaari | 25 500 | 38 300 |
| Länsi-Uusimaa | lansi-uusimaa.fi | Lohja | 11 200 | 33 500 |
| Forssan Lehti | forssanlehti.fi | Forssa | 12 200 | 23 000 |
| Åbo Underrättelsen | au.fi | Turku | 10 200 | 20 200 |
| Syd-Österbotten | sydin.fi | Vaasa | 6 000 | 10 800 |
| Itä-Häme | itahame.fi | Lahti | 5 000 | 10 500 |
| KÄRKIMEDIA | 2 068 600 | 2 931 000 |
