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Native Advertising

Native advertising within Kärkimedia’s digital network offers advertisers a compelling and credible way to connect with consumers — seamlessly integrated into the news environment and delivered in the voice of journalism.

Publishing a native article in trusted news media helps advertisers to:

1. Capture and sustain the reader’s attention
2. Leverage the credibility of established media brands
3. Drive deeper engagement with meaningful content
4. Deliver lasting SEO value through indexed, discoverable articles

Unlike a simple link to an external site, native advertising lives within the content ecosystem the audience already values — making it more effective, more trusted, and ultimately more valuable.

10 million +

With over 10 million guaranteed homepage impressions every week, Kärkimedia’s national digital native guarantees exceptional visibility for your campaign. This extensive reach ensures your message connects with a broad and diverse audience across Finland, maximizing both awareness and impact.

50 000 +

Kärkimedia’s national digital native generates an average of over 50,000 article reads each week, offering advertisers a unique opportunity to do more than just reach an audience — to truly engage it. Through well-crafted, journalistic-style content, brands can deliver their message in a trusted environment that encourages deeper interaction and lasting impact.

1 minute

Native articles hold reader attention for an average of one full minute — a clear indicator of strong engagement. This focused attention gives advertisers an excellent opportunity to deliver their message in a meaningful way and leave a lasting impression on the audience.

Extensive brand visibility in a reliable media environment

Kärkimedia’s digital native advertising is the ideal solution when your goal is extensive brand visibility in a trusted media environment. Delivered across Finland’s most respected news sites, it ensures your message is seen, read and remembered.

Offered as a ready-made campaign package, native advertising includes:

High-impact promotion on news site homepages
An advertiser-branded article published within the editorial environment

This fixed, time-based visibility can be implemented across all Kärkimedia news platforms, ensuring broad coverage and consistency.

Native campaigns benefit from multi-channel reach, appearing seamlessly on mobile, desktop and apps. By combining journalistic-style content with prime placement, digital native advertising captures attention and invites readers to engage deeply with your brand.

Watch this video to discover where and how the digital native is displayed on our sites.

Private: National native advertising

With Kärkimedia’s national digital native, your campaign gains over 10 million homepage impressions and an average of 50,000 article reads per week, offering broad visibility and deep reader engagement.

This is a fixed, time-based weekly native advertising solution that spans all 32 of Kärkimedia’s domestic news media outlets — delivering your message through trusted, high-quality editorial environments across Finland.

Campaign package includes:

Native promotion on the homepage of each news site for one week
- Exception: Helsingin Sanomat, where the promotion runs for 2 days
Native article published on each news site
- The same article will be used across all media, with a separate Swedish version for Swedish-language titles

Price: €16,000 / week (net)

Valid when the client provides ready-to-publish materials (text, images, video, etc.)
Content production available upon request, priced separately

Reservation deadline:

National native campaigns must be reserved at least 3 weeks before the campaign start date.

See example View the digital native material guidelines

Private: Regional native advertising

Kärkimedia’s regional native advertising allows you to deliver your message in a trusted editorial environment across selected local news media. Whether you're targeting a few key markets or a broader regional footprint, this flexible solution helps you connect with readers in the areas most relevant to your business.

Kärkimedia offers regional, time-based native advertising across all of its news websites. This ready-made campaign solution includes:

A fixed native placement on the homepage of selected media
An advertiser’s article published on the news sites

You can choose between 3 to 32 titles, allowing you to focus on the regional markets most relevant to your business.
Content can also be customized regionally, enabling more targeted messaging for each area.

Visibility:

Native homepage placement and article published on selected news sites for one week
Exception: Helsingin Sanomat features the native placement for 2 days on the homepage and 7 days in the selected section

Pricing:

Prices are valid when the client provides ready-to-publish materials (text, images, video, etc.)
Customer discounts and 15% media agency discount apply
Content production is available for an additional fee, quoted separately

Reservation deadline:

Regional native campaigns must be booked at least 2 weeks before the campaign start date.

See example View the digital native material guidelines

Private: Native article content production

Content production for native advertising is also available as an optional service.

Native advertising performs best when the content is tailored for the news media environment. By ordering article production through Kärkimedia, you ensure high-quality, journalistic content that fits seamlessly into our platforms. You’ll also receive full rights to use the content across your own channels, such as your website and social media.

Pricing:

Article production from €1,500 (net)
Includes: interview, two photographs, and one proofing round
Video production from €2,500 (net)
Includes: interview, footage, and one proofing round
Content adaptation for different versions: €400 / version (net)
Adaptation of a digital article for print: €125 + layout cost (€520–€940 depending on ad size)

The article price includes an interview, two photographs, and one round of proofing. The video price includes an interview, video shoot, and one proofing round. Please note that no discounts apply to content production prices. Reservations must be made at least 3 weeks prior to publication.

Ask more, I'm happy to help!

Iiris Lehtola

Head of Digital Sales
iiris.lehtola@karkimedia.fi
045 352 8522

Native Advertising

10 million +

50 000 +

1 minute