Printed Supplements and Inserts

Kärkimedia offers both fixed printed supplements and loose inserts delivered with the newspaper. They achieve high attention levels, up to 90%, and effectively drive action, whether it’s visiting a store or seeking more information online. A powerful way to deliver detailed messages and boost sales regionally or nationwide.

Kärkimedia offers both fixed printed supplements and loose inserts as powerful ways to communicate with newspaper readers. Fixed supplements are bound directly into the newspaper, making them a seamless part of the reading experience and ensuring maximum attention. Inserts, on the other hand, are placed loosely within the paper and allow for flexible formats and targeted distribution.

Both formats are ideal for showcasing rich content, product selections, and campaign messaging. With high recall and engagement rates, they effectively drive readers to stores or online channels the same day. Whether your goal is wide regional coverage or targeted messaging, Kärkimedia’s print solutions deliver trusted visibility and lasting impact.

Whether you aim to reach the entire country or focus on key regions, Kärkimedia’s Liite allows you to communicate a wide range of messages, from product promotions to in-depth brand storytelling. With room for rich visuals and extended content, it’s perfect for showcasing your full product portfolio.

Key benefits:
  • Distributed directly to subscriber households, including those with ad restrictions.
  • Fast and flexible schedules: material is due only 3 working days before publication.
  • Options include broadsheet (4 or 8 pages) and tabloid (8 or 16 pages) formats.
  • Reaches households via leading newspapers, including distribution in Helsingin Sanomat (Sanomala edition – ask for other options).
How to book:
  1. Choose at least 3 newspapers.
  2. Select your publication date.
  3. Get ad space, printing, and distribution in one convenient package.
Format sizes:
  • Tabloid: 252 × 365 mm
  • Broadsheet: 380 × 505 mm

Please note: A maximum of 1–3 supplements can be included in a single newspaper issue.

Inserted supplements are special products that must be ordered separately and in advance. As part of the newspaper, the supplement becomes embedded in the reading experience and can remain in the household for several days.

How to purchase an Inserted Supplement:
  • Select a minimum of three newspapers for your campaign.
    (Note: Not available in Aamuposti, Keski-Uusimaa, Länsi-Uusimaa, and Uusimaa.)
  • Choose your publication date.
  • Pricing is determined per newspaper.
Pricing is influenced by:
  • The size of the insert
  • The number of pages
  • The weight of the insert
  • The type of paper used
  • The timing of the campaign

How to purchase Supplement Boost:

  • Choose a minimum of three newspapers for your campaign
  • Select your publication date
  • Receive a 40% discount on full-page, 1/2-page, 1/4-page, or 5×134-sized ads published during the same week as your supplement

Ask more, I'm happy to help!

Kai Lehtola

Kai Lehtola

Senior Account Manager
kai.lehtola@karkimedia.fi
050 500 5550

Customer service

Open on weekdays from 8:00 - 16:00 (EET)
Phone: 075 757 8550,
palvelupiste@karkimedia.fi

Visiting address

Tammasaarenkatu 5
(Santa Maria -building, 3. floor)
00180 Helsinki


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