Floating products

With floating products, you can choose the period during which the magazine will publish your advertisement. If the publication date of the campaign doesn’t matter, it’s worth taking advantage of Kärkimedia’s cost-effective floating products.

local and regionally reaching media offer a wide local and national reach.

The average attention value of advertising in printed media at Kärkimedia. A high number indicates that advertising in printed media is noticed!

is the time spent reading a single page in Kärkimedia’s newspapers. The reading method is focused and calm, which also makes advertising more effective.

Kärkimedia’s floating products offer a flexible and cost-effective way to reach Finnish readers at just the right time. By choosing a 3-day or weekly floating product, you can define the period during which your advertisement will be published, and the magazine will select a more precise publication date. This allows for targeting advertising nationally or locally, for example, according to the locations of your stores.

Available floating products:

  • 3 days floating
  • Weekly floating

Some of the newspapers and advertising spots are automatically multichannel (print + digital), allowing you to get repetition and impact for your ad in digital at the price of print. You can learn more about automatically multichannel solutions here.

How to buy a 3-day floating ad:

  • Select at least 3 magazines for the entire campaign.
  • Choose the ad size. Some magazines are multichannel, meaning that generally 1/1-page and ½-page visibility also includes digital visibility. Explore multichannel magazines and solutions here.
  • Select the floating period and start date.
  • The magazine will choose the publication date. Digital displays for multichannel sizes will run during the floating period.
  • Placement in text or news / domestic.
  • Section-specific exceptions for magazines.
  • Section and placement-specific exceptions for magazines.
  • In Aamulehti and Helsingin Sanomat, the 3-day floating can only be booked for weekdays.
  • One campaign / floating period.

Ad Sizes

How to buy Viikkokelluva:

  • Select at least 3 magazines
  • Select ad size
  • Select floating period and start date
  • The magazine chooses the publication date
  • Placement in text or news / domestic
  • One floating period can have a maximum of two ads

Ad Sizes

Ask more, I'm happy to help!

Sami Jäntti

Sami Jäntti

Account Director
sami.jantti@karkimedia.fi
0400 779 125

Service Point

open on weekdays from 8:00 - 16:00
Phone: 075 757 8550,
palvelupiste@karkimedia.fi

Visitin address

Tammasaarenkatu 5
(Santa Maria -talo, 3. krs)
00180 Helsinki


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