In 2027, Finland will take a historic step by opening its gambling market to international operators. The current monopoly will end, and a license-based system will be introduced creating a transparent, regulated market for fair competition in gaming, online betting and gambling.
Kärkimedia is Finland’s largest media network, uniting 32 biggest regional newspapers. Our titles are among the most trusted and widely read in the country, reaching over 3.8 million Finns every week across both print and digital channels.
In Finland, print media holds a uniquely strong position unlike anywhere else in Europe or globally. A remarkably high share of Finns read printed newspapers regularly, creating a trusted environment that makes print an especially effective marketing channel, particularly in regulated sectors like gambling and sports betting.
And best of all: with Kärkimedia, you get everything through a single point of contact making nationwide media buying easy, efficient, and transparent.
Automatically multichannel solutions
Most of Kärkimedia’s newspapers deliver campaigns automatically as multichannel solutions that combine both print and digital visibility. This multichannel model provides broad visibility, flexibility, and cost-effectiveness without the need for multiple media partners or extra coordination.
Whether your campaign is regional or nationwide, the reach is seamless, and the execution is managed through a single point of contact. For gaming and gambling brands, this means more time to focus on strategy and results and less time spent on operational complexity.
Self-service media planning and buying tool – Full control and transparency
To further streamline the process, Kärkimedia offers a self-service media buying tool. With this platform, advertisers can:
- Calculate pricing and budgets
- Book and purchase media space directly across Kärkimedia’s network
- Plan campaigns independently
Why Kärkimedia is the right partner for gaming and betting brands
As Finland opens up to international gambling and online betting operators, competition for consumer attention will be intense. Kärkimedia gives you the tools, scale, and credibility to stand out:
- Credibility & Trust
Our newspapers are seen as the most reliable sources of information. Advertising here adds immediate legitimacy to your brand. - Massive Reach, One Buy
From cities to rural areas, print to digital, Kärkimedia covers the entire country efficiently. - Automatic Multichannel Delivery
- Most of Kärkimedia’s newspapers automatically deliver campaigns as multichannel solutions that combine both print and digital visibility. This dual-channel approach ensures broader impact without the need for extra coordination.
- Local Market Expertise
We know Finnish consumers. We help tailor your message to engage them, build trust, and drive action. - Full Transparency and Control
Our self-service tool gives you the autonomy to plan, price, and purchase on your terms. - Self-service media buying tool
It gives advertisers full control and transparency—enabling them to plan, price, and purchase campaigns independently across the network.
Early visibility brings long-term advantage
When the licensing system goes live, the brands that perform best will be those that built awareness and credibility in advance. Starting now gives you a clear first-mover advantage in Finland’s newly liberalized gaming and online betting market.
Whether your plan is a high-impact launch or a long-term brand strategy, Kärkimedia gives you a powerful head start.
Let’s talk
Kärkimedia helps international gaming, gambling and online betting brands succeed in Finland’s evolving market. Whether you’re entering for the first time or expanding your presence, our media network delivers exceptional visibility, credibility, and reach.
We would be happy to discuss and co-create a comprehensive and impactful campaign with you. Please don’t hesitate to reach out!
📞 Juuso Liljeroos, CEO
📧 juuso.liljeroos@karkimedia.fi
📱 +358 40 123 4567