Aktia

Tavoite

The campaign aimed to reach individuals who value personal and holistic banking services.

Additionally, a key objective of the campaign was to attract people who are considering switching banks.

Ratkaisu

The campaign was prominently executed on the front pages as full-page ads in both print and digital formats

It included Aktia’s key market areas and their Leading Media magazines. The ads were tailored to each publication for different regions, where readers were addressed in a local and approachable manner. This approach and the offering of personal contact captured attention. This increased interest in Aktia’s services.

Tulokset

The campaign reached a large number of new customers and effectively engaged the target audience of the campaign

Aktia’s homepage campaign achieved a high level of attention! As many as 93% of the campaign’s target audience remember seeing the ad.

Readers found the message of the ad clear, and it stood out well from other advertising. The ad’s simple approach and the provision of personal contact captured attention. This increased interest in Aktia’s services.