Profile of readers of the online magazine

Profile of readers of the online magazine
	Population aged 15+	Kärkimedia printed newspapers (weekly)	Kärkimedia ePapers (weekly)	Kärkimedia digital (weekly)
Woman	51	52	51	50
Man	49	48	49	50
Mother tongue: Finnish	95	94	91	95
Mother tongue: Swedish	5	6	9	5
15–19 years	7	5	2	7
20–29 years	13	9	5	14
30–39 years	14	11	7	16
40–49 years	14	12	13	16
50–59 years	14	15	19	15
60–69 years	16	18	26	15
70+ years	22	30	29	18
Under 35,000 euros	29	28	21	26
35,001–50,000 euros	19	21	20	19
50,001–85,000 euros	21	21	25	23
85,001–100,000 euros	8	8	12	9
Over 100,000 euros	10	9	13	12
Comprehensive school/Elementary school	11	12	9	9
Vocational school/Vocational institute	28	28	23	25
High school/Matriculation examination	14	12	10	14
University of applied sciences	20	19	22	21
University/Higher education	26	28	34	30
1-person household	29	27	25	27
2-person household	38	43	47	37
3-person household	14	13	13	15
4-person household	12	10	10	13
5+ person household	7	7	5	8
Apartment in a block of flats	32	29	29	33
Terraced house or semi-detached house	15	15	14	15
Detached house	47	50	52	47
One car	45	47	49	44
Two cars	31	32	32	31
Three or more cars	10	10	10	10
No car	14	12	9	14
Uses glasses or contact lenses	68	73	79	67
Pets in the household	40	39	38	41
Cottage or holiday home	41	45	50	42
Family with children	32	28	27	35
Employed, entrepreneur	53	48	50	57
Participates in company purchase decisions	25	23	25	27

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