Bauhaus succeeded in standing out from other advertising with its front and side campaign through an impactful and creative solution! The campaign's strong visual identity and timely, informative message effectively engaged the target audience.
Extremely high attention value and strong impact on the target audience
Bauhaus’s campaign achieved an exceptionally high attention value! The advertisement strongly sparked interest and engaged readers. The ad was also examined better than average.
The advertisement was considered interesting, emotionally evocative, and visually distinctive. It was received positively and effectively activated the target audience. The campaign’s multichannel implementation (print + digital) further enhanced its impact. Particularly, the campaign’s visual appearance and timely message worked effectively.
The campaign effectively reached men, those under 50, and high-income households. The spontaneous recognition of the advertiser was 89%, indicating Bauhaus’s strong brand and recognition among the readers of Kärkimedia’s newspapers.
