Digital Advertising Research
The effectiveness of digital advertising – the research provides deeper insights into the functionality of digital advertising alongside displays and analytics.
With survey research, we verify the true impact of advertising
The study investigates the perceptions of consumers exposed to digital advertising regarding the content and creative execution of the ads. Various forms of display advertising can be examined in digital channels, as well as interstitial ads in digital magazines and native articles.
The effectiveness of digital advertising – the study measures attention value, the advertiser’s and products/services’ awareness, opinions on advertising, as well as the intention to engage, purchase, or visit the advertiser’s website. The minimum number of respondents in the study is 150.
Additionally, we have access to a comprehensive database of researched campaigns across various industries, allowing results to be compared to industry averages, providing valuable insights for assessing campaign effectiveness.
Research Form
| ATTENTION:: |
| 1. Did you notice the advertisement(s) above? Yes, No, I can’t say |
| AWARENESS: |
| 2. Can you tell which company’s advertisement it was? [open] |
| 3. How well do you know the advertised product/service? I use the advertised product/service, I have used it sometimes, I only know it by name, I don’t know it, I can’t say |
| ADVERTISING AND PERCEPTIONS: |
| 4. Briefly describe what kind of perceptions the advertisement above evokes in you? [open] |
| 5. What impact does this advertisement have on your perception of the advertiser or its products/services? Positive, Neutral, Negative |
| 6. Choose which of the following characteristics you think describe this advertisement? Stands out from other online advertising, It is clear who is advertising, Interesting, Annoying, Evokes emotions, Informative, Useful, Clear, Positive, Good-looking, None of these |
| 7. Rate how well the following statements fit this advertisement in your opinion? (Fits well/Fits somewhat/Does not fit at all) The advertisement fits the advertising company, The advertisement is intended for me, The advertisement increased my interest in the advertised product/service, The advertisement increased my interest in visiting the advertising company’s products or services |
| 8. Optional additional questions (1-2 per survey): Are you planning to seek or have you already sought more information about the items in the advertisement? Yes, No, I can’t say Are you planning to visit or have you visited a location or online store based on this advertisement? Yes, No, I can’t say Are you planning to buy or have you bought something based on this advertisement? Yes, No, I can’t say Are you planning to visit or have you visited the advertiser’s website based on the advertisement? Yes, No, I can’t say Are you planning to discuss or have you discussed the content of this advertisement? Yes, No, I can’t say |
| RESPONDENT BACKGROUND INFORMATION: |
| Age, Gender, Total annual income (gross), Employment status, Place of residence |
In addition to digital advertising effectiveness studies, we provide our clients with insights and added value through customized research solutions for various situations.
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