Brand Lift study
Brand Lift research is intended for larger campaign entities that feature visible, brand-specific advertising. This could be, for example, a new advertiser, product/product group, or a refreshed visual identity. The research is conducted in two phases: before the campaign and at the end of the campaign. The Brand Lift research investigates how the campaign elevated key brand metrics from awareness to purchase intentions.
Digital A/B Testing
In Digital A/B Testing, the effectiveness of different ad versions from the advertiser is compared. The testing is conducted during the campaign period, and results can also be reviewed during the campaign. This allows for changes to the ad version even mid-campaign. This research model is “live pre-testing”.
You presented
Testing is once again carried out within the Kärkimedia community well in advance, during the campaign planning phase, when it is possible to compare 2-3 different versions of creative execution that have not been published and gather readers’/consumers’ opinions on them.
Special Studies
Kärkimedia also produces a wealth of customized research related to various topics. Completed in 2024: car research, magazine content research, furniture and discount retail tracking, Domestic media research package
Research planned for 2025, including election research as well as a comprehensive study on health and well-being.
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