Studies on Print Advertising
The effectiveness of print advertising – the research reveals how readers have noticed and engaged with newspaper advertisements in printed newspapers/digital editions.
This is how print advertising works – we have a comprehensive knowledge base at our disposal!
The Kärkimedia community consists of 21 publication-specific reader communities, with over 30,000 readers involved. Kärkimedia annually studies about 80 advertisements from various industries. Additionally, the research conducted by the publications contributes to a shared comprehensive database. In a single Kärkimedia advertising study, depending on the campaign, respondents from 4-6 reader communities participate. The studies inquire about newspaper readers’ views on the content of advertisements and their creative execution.
Through research results, the elements of effective advertising are identified, which build the brand and drive action. This way, advertising can be tailored to better meet the needs of both consumers and advertisers.
The Kärkimedia community can also be utilized for pre-testing advertisements or conducting other customer-specific tailored research.
We have insights gained from long experience regarding the effectiveness of newspaper advertising across different industries, various ad sizes, and different creative executions, whether it concerns brand or product advertising or social communication. Every month, we highlight the most noticed advertisement of the month. We also have an up-to-date comprehensive summary of the effectiveness of print advertising.
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