Targeting of display advertising
If desired, you can target your display campaign within the Kärkimedia network either regionally or by content context.
Area
Targeting different market areas within the Kärkimedia network is always organic, as each website in the network is the leading media outlet in its own region. When you want to focus your digital advertising on specific areas in Finland, simply select the local newspapers for those regions — this ensures your message reaches consumers effectively through media they know and trust.
Context
You can also target your campaign based on a content context that aligns with your brand and message when advertising through the Kärkimedia network. Contextual targeting is a traditional approach, but when combined with modern technologies, it becomes one of the most effective.
Available content categories for contextual targeting include:
- Economy
- Sports
- Culture
- Travel
- Food and drink
- Health and wellness
- Fashion and beauty
- Home, living and interior design
- Motoring & transport
An additional fee of +15% is added to the CPM price of the ad placement for contextual targeting.
Example: Handelsbanken Private Banking advertisement targeted to readers interested in financial topics.
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