Regional Buying Behavior
The regional purchasing behavior study is Kärkimedia’s extensive research conducted in conjunction with KMT’s data collection.
With the help of the regional purchasing behavior study, it is possible to comprehensively map the situation of different industries nationwide, but also to compare local competitive situations in different market areas. The study investigates, among other things, consumers’ purchase intentions, selection criteria for purchasing locations, and online shopping across various industries. The number of respondents in the study is approximately 13,000.
Regional insights into competitive situations can also be utilized in the regional optimization of marketing. The survey maps out, among other things:
- Purchases made by the economy or an individual during the year
- Planned purchases
- Transactions in national and regional stores
- Criteria for selecting purchase locations
The number of respondents in the study is about 13,000. There are 14 industries, 30 market areas, and about 1,500 businesses. The data collection period for the latest data ended in June 2024.
Contact us and arrange a time for a presentation of the research results in your area of interest!
The regional purchasing behavior study includes, among others, the following sectors:
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