Fazer Bakers' homepage advertisement achieved a high attention value, sparked strong interest, and activated purchases!
Readers carefully familiarized themselves with the message of the advertisement. The campaign in ten of Kärkimedia’s largest newspapers reinforced a positive image of the Fazer Leipurit brand, built trust in the brand, and effectively activated purchase intent.
The clear and distinctive visual execution stood out well from other advertising. For readers, it evoked the enticing aroma of fresh bread as well as the long tradition and quality of Fazer Leipurit.
