This banner solution merges a visually compelling parade video with a clickable product card, creating a high-impact format that works across desktop and mobile. It includes a still-image Call-to-Action (CTA) element designed to guide users directly to your desired destination — ideal for driving both brand awareness and conversions.
Contact our sales team to gain access to Kärkimedia’s Celtra platform. If preferred, we can build the creative for you at a rate of €140/hour.
Ad Formats
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Desktop: Parade 980 × 400 px
-
Mobile: Vertical Parade 300 × 600 px
Creative Specifications
Video
- Resolution: 1280 × 720 px (recommended) or 1920 × 1080 px
- Format: MP4
- File size: max. 50 MB
- Duration: 6–30 seconds (recommended 6–10 seconds)
Logo
- Size: 300 × 70 px (72 dpi, JPG or PNG)
- Max file size: 100 KB
Product Card
- Size: 300 × 360 px (72 dpi, JPG or PNG)
- Max file size: 400 KB
Background Color
-
Defined using a hex code (e.g. #d7d0cb)
Click URLs
- One for the video
- One for the product card
Material Delivery
- Materials must be submitted at least 2 business days before the campaign starts
- Upload via the material link provided after booking confirmation
- For upload issues, contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555
The Celtra Video + Product Carousel is a cross-screen banner solution that combines a visually compelling parade video with a scrollable product carousel. This format enables you to pair high-impact video branding with multiple product placements, guiding users effectively to action. It’s an ideal solution for campaigns focused on brand visibilityand conversion performance.
Contact our sales team to gain access to Kärkimedia’s Celtra platform. If needed, our team can build the creative for you at a rate of €140/hour.
Ad Formats
- Desktop: Parade 980 × 400 px
- Mobile: Vertical Parade 300 × 600 px
Creative Specifications
Video
- Resolution: 1280 × 720 px (recommended) or 1920 × 1080 px
- Format: MP4
- File size: max. 50 MB
- Duration: 6–30 seconds (recommended 6–10 seconds)
Logo
- Size: 300 × 70 px (72 dpi, JPG or PNG)
- Max file size: 100 KB
Product Carousel
- 3 product cards
- Image size per card: 300 × 360 px (72 dpi, JPG or PNG)
- Max file size per card: 400 KB
Background Color
-
Defined using a hex code (e.g. #d7d0cb)
Click URLs
- One for the video
- One for each product card
Material Delivery
- Submit materials at least 2 business days before the campaign starts
- Upload via the material link provided after booking confirmation
- For upload issues, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555
Contact our sales team to receive access credentials for Kärkimedia’s Celtra platform. If you prefer, we can also build the creative for you — production is charged at €140/hour.
Technical requirements
- The customer must have access to a digital catalogue service
- Ad sizes: desktop 980 × 400 px, mobile 300 × 600 px
- The digital catalogue is embedded in the ad space using an embed code
- The catalogue automatically scales to fit the entire ad area
Material Delivery
- Submit materials at least 2 business days before the campaign starts
- Upload via the material link provided after booking confirmation
- For upload issues, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555
The Slider is an interactive component that allows users to reveal two separate images by sliding back and forth. It’s a powerful way to compare visuals, demonstrate a transformation, or showcase two product variations within a single creative.
The slider can be embedded into any ad format. In this example, it is used within a digital full-page ad.
Contact our sales team to get access to Kärkimedia’s Celtra platform. If needed, we can also build the creative for you at a rate of €140/hour.
Technical Specifications
Background Image
- Size: 620 × 891 px
- Format: JPG or PNG
- Max file size: 200 KB
Slider Images
- Size: 570 × 420 px (2 separate images)
- Format: JPG or PNG
- Max file size: 200 KB per image
Click URL
-
One link applied to a CTA button
Material Delivery
- Submit materials at least 2 business days before the campaign starts
- Upload materials via the material link sent after booking confirmation
- For any issues with uploading, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555
The 3D Vertical Parade is an eye-catching rotating ad element that allows you to display two or four different images in one interactive unit. The content rotates automatically, but users can also manually rotate the cube to explore each side. Every image can be linked to a different landing page, offering multiple paths for engagement.
To create the ad, you’ll need 2 or 4 images in JPG or PNG format, sized according to the ad dimensions.
Contact our sales team to get access to Kärkimedia’s Celtra platform. If needed, we can also produce the creative for you at a rate of €140/hour.
Ad Specifications
- Size: 300 × 600 px
- File format: JPG or PNG
- Max file size per image: 100 KB
Material Delivery
- Submit materials at least 2 business days before the campaign start date
- Upload materials via the material link sent after reservation confirmation
- For any issues with uploading, please contact:
aineistotuki@karkimedia.fi | Tel. 075 757 8555
- Select Publish and from the dropdown menu select Open
- From the Environment menu, select Web Browser
- From the Ad Server menu, choose one of the available advertising management systems (the most common ones are listed below)
- After this, you can copy the ready code
Xandr
- Helsingin Sanomat
- Aamulehti
- Satakunnan Kansa-Länsi Suomi
Goodle Ad Manager
- Aamuposti
- Etelä-Saimaa
- Etelä-Suomen Sanomat
- Forssan Lehti
- Hufvudstadsbladet
- Hämeen Sanomat
- Itä-Häme
- Itä-Savo
- Karjalainen
- Keskisuomalainen
- Keski-Uusimaa
- Kouvolan Sanomat
- Kymen Sanomat
- Länsi-Savo
- Länsi-Uusimaa
- Maaseudun Tulevaisuus
- Savon Sanomat
- Syd-Österbotten
- Uusimaa
- Vasabladet
- Österbottens Tidning
Equativ
- Ilkka-Pohjalainen
- Kaleva
- Lapin Kansa
- Salon Seudun Sanomat
- Turun Sanomat
- Åbo Underrättelser
- Kainuun Sanomat
- Keskipohjanmaa
- The link will be automatically sent to the material provider’s email when the ad reservation has arrived at Kärkimedia and there are no more than 14 days until the campaign’s first start date.
- Materials can be uploaded immediately after the link arrives (the link is active until the deadline, so you can also upload a new replacement material if necessary).
- Banners can be uploaded in image formats (png, gif, and jpg) or HTML5 format, or as third-party tag material. Please check the material guidelines here.
- The size of the material must match the size of the ad format reserved from Kärkimedia. The system checks the material upon upload to ensure that these size details are correct and will immediately report any errors. After correcting the errors, the material will be sent to the publications!
- For the publication dates in the campaign, where the deadline is in the future, the system will automatically send a reminder link to the email again when there are 2 hours left until the deadline. (The reminder will only be sent if the material has not been uploaded)
- Materials must be uploaded via the link no later than 2 business days before the campaign starts by 12:00 PM.
- After the deadline, it is no longer possible to submit materials via the link.
- The service point can reactivate the link if necessary.
For issues related to material links or materials, you can contact our material support: aineistotuki@karkimedia.fi, tel. 075 757 8555.
For issues related to ad reservations, our service point can assist you: palvelupiste@karkimedia.fi, tel. 075 757 8550.
If the campaign includes Swedish-language sites, the material displayed on them should preferably be created in Swedish. It is possible to obtain a free translation service through Kärkimedia.
The material intended for translation should be sent via email (not in pdf format)
- Hufvudstadsbladet: annons@hbl.fi.
- Vasabladet: sales@vasabladet.fi
- Österbottens Tidning: sales@ot.fi.
The material will be translated and sent back to the client via email. It is advisable to allocate 2-3 days for the translation work.
Ad Formats and Kilobyte Limits
| Ad format | Size, width x height | Image file size limit | HTML5 file size limit |
|---|---|---|---|
| Parade | 980 x 400 px / 300 x 300 px | 200 kb / 100 kb | 200 kb |
| Vertical Parade | 300 x 600 px | 100 kb | 200 kb |
| Parade + Vertical Parade | 980 x 400 px / 300 x 600 px | 200 kb / 100 kb | 200 kb |
| Maxi Parade + Vertical Parade | 980 x 552 px / 300 x 600 px | 200 kb / 100 kb | 200 kb |
| Giant box | 468 x 400 px / 300 x 300 px | 100 kb | 200 kb |
| Box | 300 x 250 px | 100 kb | 200 kb |