Nordea attracted attention with its full-page campaign, where a serious message about online scams cleverly linked to the April Fool's Day theme increased security awareness and Nordea's positive image.
In the campaign, Nordea reminds that cybercrime does not look at the calendar and is a current threat
Nordea is actively investing in security and also encourages customers to prepare and utilize the bank’s expert tips to combat online and scam threats.
The advertisement was noticed exceptionally well, and readers engaged with the message of the ad carefully
The ad was considered informative, clear, useful, and distinctive. It received praise for its timeliness and creativity in combining April Fool’s humor with the serious theme of online scams, which was deemed important for raising consumer awareness. The campaign succeeded in increasing both interest and positive perception of Nordea. Congratulations, a very successful campaign!
