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The best of February

Monthly print ad - K-Supermarket

The nationwide full-page campaign of K-Supermarket in 30 Kärkimedia newspapers caught attention with its vibrancy and positive appearance.

The campaign generated interest and strengthened the brand

Readers found the advertisement clear, informative, and an excellent fit for the brand. The offers effectively activated and attracted readers to both the stores and the online shop.

As many as 55% of respondents intended to shop at K-Supermarket as a result of the advertisement. 91% reported an increase in interest based on the ad. Multichannel visibility further enhanced the effectiveness of the campaign.

The number of media in the campaign: 30
Number of readers: 1 847 000
Cover in market areas: 44%

Kampanjan tulokset

82%Attention value in the target group

91% Increase in interest based on the advertisement

83%Ad reading value

57%Positive impact on the image of K-Supermarket based on the advertisement

46%Time to shop based on the advertisement

Monthly digital ad - K-Supermarket

The attention value of the digital full-page ad rose high

The digital full-page ad of K-Supermarket was noticed very well! In addition to the high attention value, the strengths of the advertisement were clear offers and a distinctive positive and cheerful visual appearance that supported the delivery of the message.

The printed newspaper’s full-page advertisement also includes a digital full-page ad in almost all of Kärkimedia’s newspapers. The full-page ad appears on the same day in both the printed newspaper and as a digital advertisement on the newspaper’s website.

The digital advertisement elicited similar positive reactions as the print advertisement. Noticing the ad in both channels increased the effectiveness of the campaign and enhanced the impact of the advertising message.