Man / Woman, profile of ePaper readers

Man / Woman, profile of ePaper readers

Column chart. Data table with 2 rows and 2 columns follows.

Man / Woman, profile of ePaper readers
Man 49
Woman 51

Profile of readers of the online magazine

Profile of readers of the online magazine

Line chart. Data table with 51 rows and 3 columns follows.

Profile of readers of the online magazine
Population 15+ years Digital editions, weekly readers
Woman 51 53
Man 49 47
15-24 years 13 5
25-34 years 14 4
35-44 years 14 8
45-54 years 14 13
55-64 years 15 21
65-74 years 15 26
75+ years 15 22
Less than 35.000 euros 25 19
35.001 - 50.000 euros 18 20
50.001 - 85.000 euros 21 25
85.001 - 100.000 euros 8 10
More than 100.000 euros 12 15
Family with children 33 23
One-person household 28 26
2-person household 38 50
3-person household 14 11
4-person household 12 9
5+ -person household 7 4
Apartment 33 29
Row house / semi-detached house 17 17
Detached house / separate house 45 48
Owner-occupied dwelling 75 85
Rental dwelling 22 12
Cottage or holiday home 41 51
One car 46 50
Several cars 39 41
No car 15 9
Pets in the household 38 35
Helsinki, Espoo, Kauniainen, Vantaa cities 20 16
Turku, Tampere, Oulu cities 12 12
Other over 30 000 inhabitant towns/municipalities 33 37
Less than 30 000 inhabitant towns 17 16
Rural district 18 19
In paid work, entrepreneur 52 44
Retired 31 49
Participates in workplace purchasing decisions 24 23
In an executive position 5 6
Senior official 18 17
Official 11 9
Worker 8 5
Entrepreneur 5 5
Retired 31 49
Schoolchild or student 12 4
Comprehensive/elementary school 10 9
Vocational school 26 24
High school/matriculation 13 10
University of applied sciences 19 18
University/higher education 30 38

Miscellaneous, Digital readers’ profile

Miscellaneous, Digital readers’ profile

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Miscellaneous, Digital readers’ profile
Family with children 35
Cottage or holiday home 42
Pets in the household 41
Uses glasses or contact lenses 67

Number of cars, Digital readers profile

Number of cars, Digital readers profile

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Number of cars, Digital readers profile
One car 44
Two cars 31
Three or more cars 10
No car 14

Housing type, Digital reader profile

Housing type, Digital reader profile

Column chart. Data table with 3 rows and 2 columns follows.

Housing type, Digital reader profile
Apartment in a block of flats 33
Terraced house or semi-detached house 15
Detached house 47

Household size, Digital reader profile

Household size, Digital reader profile

Column chart. Data table with 5 rows and 2 columns follows.

Household size, Digital reader profile
1-person household 27
2-person household 37
3-person household 15
4-person household 13
5+ person household 8

Education, Digital Readers Profile

Education, Digital Readers Profile

Column chart. Data table with 5 rows and 2 columns follows.

Education, Digital Readers Profile
Comprehensive school/Elementary school 9
Vocational school/Vocational institute 25
High school/Matriculation examination 14
University of applied sciences 21
University/Higher education 30

Income, Digital Readers Profile

Income, Digital Readers Profile

Column chart. Data table with 5 rows and 2 columns follows.

Income, Digital Readers Profile
Under 35,000 euros 26
35,001–50,000 euros 19
50,001–85,000 euros 23
85,001–100,000 euros 9
Over 100,000 euros 12

Work, Digital Readers Profile

Work, Digital Readers Profile

Column chart. Data table with 2 rows and 2 columns follows.

Work, Digital Readers Profile
Employed, entrepreneur 57
Participates in company purchase decisions 27

Age distribution, Digital reader profile

Age distribution, Digital reader profile

Column chart. Data table with 7 rows and 2 columns follows.

Age distribution, Digital reader profile
15–19 years 7
20–29 years 14
30–39 years 16
40–49 years 16
50–59 years 15
60–69 years 15
70+ years 18

Customer service

Open on weekdays from 8:00–16:00 (EET)
Phone: 075 757 8550
palvelupiste@karkimedia.fi

Material support

Open on weekdays from 8:30–16:00 (EET)
Phone: 075 757 8555
aineistotuki@karkimedia.fi

Visiting address

Aku Korhosen tie 8
00440 Helsinki


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