Male / Female, Digital Readers Profile

Male / Female, Digital Readers Profile

Column chart. Data table with 2 rows and 2 columns follows.

Male / Female, Digital Readers Profile
Man 50
Woman 50

Kärkimedia digital content readers

Kärkimedia digital content readers

Line chart. Data table with 40 rows and 5 columns follows.

Kärkimedia digital content readers
Population aged 15+ Kärkimedia printed newspapers (weekly) Kärkimedia ePapers (weekly) Kärkimedia digital (weekly)
Woman 51 52 51 50
Man 49 48 49 50
Mother tongue: Finnish 95 94 91 95
Mother tongue: Swedish 5 6 9 5
15–19 years 7 5 2 7
20–29 years 13 9 5 14
30–39 years 14 11 7 16
40–49 years 14 12 13 16
50–59 years 14 15 19 15
60–69 years 16 18 26 15
70+ years 22 30 29 18
Under 35,000 euros 29 28 21 26
35,001–50,000 euros 19 21 20 19
50,001–85,000 euros 21 21 25 23
85,001–100,000 euros 8 8 12 9
Over 100,000 euros 10 9 13 12
Comprehensive school/Elementary school 11 12 9 9
Vocational school/Vocational institute 28 28 23 25
High school/Matriculation examination 14 12 10 14
University of applied sciences 20 19 22 21
University/Higher education 26 28 34 30
1-person household 29 27 25 27
2-person household 38 43 47 37
3-person household 14 13 13 15
4-person household 12 10 10 13
5+ person household 7 7 5 8
Apartment in a block of flats 32 29 29 33
Terraced house or semi-detached house 15 15 14 15
Detached house 47 50 52 47
One car 45 47 49 44
Two cars 31 32 32 31
Three or more cars 10 10 10 10
No car 14 12 9 14
Uses glasses or contact lenses 68 73 79 67
Pets in the household 40 39 38 41
Cottage or holiday home 41 45 50 42
Family with children 32 28 27 35
Employed, entrepreneur 53 48 50 57
Participates in company purchase decisions 25 23 25 27

Miscellaneous

Miscellaneous

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Miscellaneous
Family with children 28
Cottage or holiday home 45
Pets in the household 39
Uses eyeglasses or contact lenses 73

Number of cars

Number of cars

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Number of cars
One car 47
Two cars 32
Three or more cars 10
No car 12

Housing type

Housing type

Column chart. Data table with 3 rows and 2 columns follows.

Housing type
Apartment in an apartment building 27
Row house or semi-detached house 15
Detached house / separate house 50

Size of the household

Size of the household

Column chart. Data table with 5 rows and 2 columns follows.

Size of the household
1-person household 27
2-person household 43
3-person household 13
4-person household 10
5+ person household 7

Education

Education

Column chart. Data table with 5 rows and 2 columns follows.

Education
Comprehensive school / elementary school 12
Vocational school / vocational institute 28
High school / matriculation 12
University of applied sciences 19
University / higher education 28

Income

Income

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Income
Under 35,000 euros 28
35,001–50,000 21
50,001–85,000 21
85,001–100,000 8
Over 100,000 euros 9

Work

Work

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Work
In paid work, entrepreneur 48
Participates in workplace purchasing decisions 23

Age distribution

Age distribution

Column chart. Data table with 7 rows and 2 columns follows.

Age distribution
15–19 years 5
20–29 years 9
30–39 years 11
40–49 years 12
50–59 years 15
60–69 years 18
70+ years 30

Customer service

Open on weekdays from 8:00–16:00 (EET)
Phone: 075 757 8550
palvelupiste@karkimedia.fi

Material support

Open on weekdays from 8:30–16:00 (EET)
Phone: 075 757 8555
aineistotuki@karkimedia.fi

Visiting address

Tammasaarenkatu 5
(Santa Maria -building, 3. floor)
00180 Helsinki


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